Tag: Munich

The Brightest Online Ad

Publicis Germany to promote Lupine’s bike lighting system created a unique promotion with BIKE Online Magazine.

Subscribers of BIKE could only read their magazine if they turned on the Lupine Bike Lamp. This tweak to the magazine gave 100% attention to Lupine. Readers who shared the idea in their social networks automatically distributed a link to a sneak preview of the magazine where the Lupine Lamp illuminated only a small part of the magazine. To read the whole magazine users were asked to order a trial subscription.

Click here to watch the video on the AdsSpot website.

LEGO Builders of Sound Installation

The 3D premiere of Star Wars Episode 1 in early 2012 was a cinematographic milestone for the Star Wars saga. To celebrate the milestone, LEGO along with ad agency Serviceplan Munich created a unique 3D LEGO sound installation that actually played the Star Wars main theme song.

The installation comprised of a huge barrel organ on which four Star Wars worlds i.e. Hoth, Tatooine, Endor and the Death Star were built onto it with over 20,000 individual LEGO pieces. When the organ turned, the pieces touched mechanical sensors that in turn struck keys of a built-in keyboard.

You can also play the organ yourself, and hear the original sounds directly via the web at https://legomen.de/entertainment/builders_of_sound.html

Austria Solar Annual Report 2011

Solar energy is the key area of business for Vienna based Austria Solar. Their ad agency Serviceplan was given the task to develop a surprising and attention grabbing annual report that not only puts solar energy to paper, but also positions Austria Solar as a consistently innovative industry organization in the Austrian solar sector.

So a special printing process was used that allowed the content of the individual pages only to become visible when sunlight fell on it! 😎 The finished report was then wrapped in a light-proof foil and sent to the members of the Austrian solar organization along with various representatives from business and politics.