Dirty water vending machine

What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York?

For just a buck, during World Water Week (March 22-29), New Yorkers in the Union Square Park area were able to enjoy the benefits of Dirty Water. It was available in a wide variety of choices like Malaria, Cholera or even Typhoid Dirty Water — and currently has 900 million consumers.

New Yorkers were startled to find Yellow Fever or Hepatitis Dirty Water bottles. They looked at the vending machine in disgust. Though no one drank Dirty Water, many did donate to the cause. This idea of “selling” dirty water was inspired by UNICEF’s promise that every dollar donated would provide safe drinking water to 40 children for a day.

This eye-opening Dirty Water initiative from Casanova Pendrill New York is still active since people can continue donating online at tapproject.org or via text message. Text TAP or AGUA to UNICEF (864233) to make a $5 donation.

Dirty Water is not an actual product, but a real problem for millions of children around the world!

These are your users!!!

I just read a very interesting article on the UX Magazine web site…here is the crux of it…

ReadWriteWeb recently published an article titled Facebook Wants to Be Your One True Login. Being an interesting, timely article, it rose to the top of Google searches for “Facebook login“. Then: chaos and confusion. Lots and lots of the people who use Google instead of their browser’s address bar to access sites began confusing the ReadWriteWeb link with a link to Facebook itself, and began posting angry comments wondering why Facebook had been redesigned and asking when they’d be allowed to log in again.

Google then sent out a rep asking random people, “What’s a browser?” and “What’s the difference between Google and a browser?”. Watch the many responses people came up with…

So now you know why the word KISS (Keep it simple stupid) is so widely used while building any digital asset…i.e. softwares…web sites…etc 🙂