Pepsi Max for its new ‘Unbelievable’ campaign rigged an ordinary bus shelter in London, to perform tricks on unsuspecting travellers. Using a custom see-through digital display, people waiting at the bus shelter were made to believe that they were actually seeing things like hovering alien ships, a loose tiger, a giant robot with laser beam eyes and so on. The reactions to these ‘unbelievable’ scenarios were then captured and put in the below viral video…
Coca-Cola has created a whole bunch of innovative vending machines over the last couple of years. Pepsi on the other hand has created only a couple. Many of these soda vending machines I have featured here on Ramble.
Now to add to that collection here is Pepsi’s latest vending machine…dubbed the “Like Machine”, it is programmed to dispense soda to fans who “Like” the brand on Facebook via their smartphone or via the touchscreen on the machine.
Pepsi piloted the machine at a recent Beyonce concert in Antwerp, Belgium and has received a good response. So don’t be surprised if you see one popping up nearby at some point. 😉
A Pepsi Ad featuring Akon’s “Oh Africa” and football stars like Henry, Messi, Drogba, Arshavin, Lampard and Kaka…
Pepsi wants to make the world a better place and so it has up to $1.3 million in Refresh grants to give out every month, ranging from $5000 through to $250,000.
The social investment campaign can be seen online at www.refresheverything.com, and is being presented as Pepsi’s alternative to spending on television advertising at the SuperBowl this year.
From January 13 US residents can submit an idea online, choosing categories of health, arts and culture, food and shelter, the planet, neighborhoods, and education. From February 1, 2010, visitors to the site will be able to vote on ideas, with the first 32 awards being announced on March 1.
