Tag: United Kingdom

British Airways #lookup

Last month, BA setup a first of its kind interactive digital billboard in London’s Piccadilly Circus, that used custom built surveillance technology to track passing by BA flights.

On detecting a BA flight, the boy in the ad would get up and point to the plane while an accompanying message displayed the flight number and destination it was arriving from. 😎

Interactive advertisements are getting more popular with brands. In May, a Spanish organization called ANAR had used lenticular printing to show different messages to kids and adults in their campaign for anti-child abuse.

Mini Salutes You #MiniNotNormal

In August I had written about how Coca-Cola Israel had successfully used technology to personalise billboards for people who drove by it.

Now as part of its ongoing Not Normal campaign, Mini decided to give Mini drivers in London a custom message by taking over 9 giant billboards along a fast-paced road in London for a two week period.

The messages were triggered by human spotters with iPads. Each message was sent with pictures of the make and model of the Mini it was pertaining to. As a result the campaign reached out to 1,941 Mini drivers in London.

Cheetahpult

In March I had written about how Google had inspired developers to convert mobile phones and tablets into remote controls for desktop browsers via a simple mobile URL.

Now Cheetos, an American brand of cheese-flavored puffed cornmeal snacks has successfully tapped this technology to engage with their viewers as they watch their regular TV commercial on YouTube.

Viewers watching the new Cheetos Mix-Ups ad on YouTube received a dual screen experience in which they could fling the new Cheetos Mix-Ups snacks from their phone into a video playing on their desktop. 😎

The campaign has successfully created a new way for people to engage with the ad and get to know the product’s new shapes and colors. As a result the video has already got 8.5 million views on YouTube and people who played the game stayed for an average of 7 minutes and 17 seconds, and flung an average of 56 Cheetos per game.

For the full experience don’t forget to visit the Cheetos YouTube Channel.