A Message to Space

To break through the clutter and generate awareness about its brand, Hyundai put together a clever marketing stunt. They took 11 of their Genesis sedans and choreographed a special message from a 13-year-old Houston girl, Stephanie, to her astronaut father, who she missed as he worked on board the International Space Station. The message, “Steph loves U,” was written across the expanse of the Nevada’s Delamar Dry Lake. And since the message was bigger than one and a half Central Parks, Guinness World Records certified it to be the world’s “largest tire track image.”

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Amazon Dash Button

In April last year, Amazon launched Amazon Dash, a first of its kind ‘magic wand’ that acts as a handheld, personal shopping assistant.

Now taking that further, they have launched an Amazon button to ensure that Amazon Prime customers never, ever run out of coffee, toilet paper, razors, trash bags etc again.

The Amazon Dash Button is a small oval electronic device about the size of a pack of chewing gum. On pressing the button, the device uses Wi-Fi to send a message to your Amazon account, automatically ordering a new stock of whatever you’re about to run out of.

Here is a list of products that will be supported by the Dash Button.

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The Amazing iPad Magician

Simon Pierro is a digital magician from Germany who takes audiences to places they’ve never been, using a technological marvel they know and love — an iPad.

His latest performance was on The Ellen DeGeneres Show at the massive Warner Bros. studio complex in Hollywood. Here he treated Ellen DeGeneres and her enthusiastic audience to some of his best tricks, including his newest illusion: an iPad selfie.

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Ralph Lauren Polo 4D

In September 2012, Hugo Boss live streamed its Boss Black Fall Winter 2012 fashion show directly in 3D. Now fast forward to 2014 and Ralph Lauren has launched their Polo for Women Spring 2015 collection via a cinematic 4D experience. 😎

On the evening of September 8th during the New York Fashion Week, Ralph Lauren created a runway out of a 60 foot high water-screen projection that towered above Manhattan’s Central Park fusing fashion, art and technology.

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World’s Toughest Job

Do you have what it takes to handle the World’s Toughest Job? Mullen, an advertising agency in Boston, posted online and in newspapers a fake “Director of Operations” job for one of their clients. With over 2.7 million impressions from the paid placement, the ad got only 24 people applicants.

These applicants were then invited for a video conference, where they were told that they had to work more than 135 hours per week, with constant mobility, keen coordination and adept communication. There would also be no breaks, no holidays, and no pay. The end result was very unexpected… 😎

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