Tag: Yellow Pages

Hidden Pizza

Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to show potential advertisers how effective advertising in the Yellow Pages is.

The campaign highlights how the company created a hidden pizza restaurant but didnt give customers its contact details. Customers were asked to look for it the way they would any other business. While the restaurant was open, Clemenger Proximity was busy shooting a series of TV ads which would be supported by print, radio and online executions.

More details can be found at: www.hiddenpizza.com.au

Yellow Chocolate

The Yellow Pages Yellow Chocolate campaign in New Zealand has been recognised with a Gold Titanium/Integrated award, a Gold Media Lion, and a Bronze Cyber Lion at Cannes International Advertising Festival 2010.

The campaign began in August 2009 with a call for video entries for a mysterious quest of ambition. 28 year old surfer and actor Josh Winger was chosen to design, market and distribute a chocolate bar that tastes like the colour yellow, and to use only companies listed in the Yellow books, both online and mobile, in the process.

So Josh proved Yellow can help an ordinary bloke get an extraordinary job done. His was the fastest selling chocolate bar in New Zealand in ten years. People were paying $2 for what was actually a piece of direct marketing. Supermarkets were sold out and the bars were traded online for up to $320. There were 80,000 followers online, 16,000 Facebook fans, 800 Twitter followers. It was the most talked-about campaign in New Zealand with 61% recall and 27% of people talking about it in everyday conversations. Online usage grew by 9%.

Yellow Pages Location Based Banner

Here is the next generation of interactive web banners…Tel Aviv ad agency Shalmor Avnon Amichay/Y&R promoted the new Yellow Pages Augmented Reality location based app by creating a banner that did exactly the same i.e. open your webcam and see the businesses around you…wave your hand to change businesses…click on a business to get to its Yellow Pages’ listing.