Tag: AlmapBBDO

Innovative video campaigns

In the last week or so I came across two campaigns that used video to innovatively deliver their message…

Volkswagen Hidden Frame

The Volkswagen Side Assist feature helps drivers avoid accidents by showing other vehicles when they are in the side mirror’s blind spot. So to drive home the message AlmapBBDO developed a film that used YouTube’s play bar to show the difference the VW Side Assist made in people’s lives.

No Means No

Amnesty Norway in an attempt to change the Norwegian law on sexual assault and rape, developed a film that used a custom video player to pop up the key message. The campaign was a success and the law is about to change, as a direct consequence of the campaign.

The full version of the video can be experienced here.

The Beer Turnstile

Consumption of alcoholic drinks skyrockets during the Carnival in Rio de Janeiro. During this period there is also an increase in traffic accidents. 50% of these accidents are caused by drunk drivers.

Antarctica Beer being the official sponsor of the carnival decided to make the event safe by ensuring everyone used public transport to get home safely. So with AlmapBBDO they created a beer turnstile that was installed at a subway station where all the carnival groups gathered. On successfully scanning an empty Antarctica beer can at the turnstile, people were allowed to travel for free.

As a result the turnstile was used by 1000 people per hour, thats 86% higher than the conventional turnstiles on the same day. The number of drunk drivers caught on that day also dropped by 43%.

Billboard On Hold Jam Session

Billboard Magazine features the best of pop music and entertainment in Brazil, and according to them waiting on hold is one the most boring music moments ever. So their ad agency AlmapBBDO created the “On Hold Jam Session” that made the moment into a fun interactive experience and showed the magazine’s concept of music and entertainment.

To make the magazine subscribers aware of this new on hold feature, they sent direct mails explaining how one could jam along with their phone buttons when they were put on hold at Billboard Magazine.

Bradesco Insurance – Fake Ad

Bradesco an insurance company created a cheeky ad in the iPad version of the Quatro Rodas, a Brazilian car magazine. When the readers of the digital magazine swiped the fake ad, the car actually went in the direction of the swipe and crashed into the side of the screen, unveiling the message “Unexpected events happen without warning. Make an insurance plan.”

Valentine’s Flight Seat Challenge

Brazilian airline GOL created this Facebook campaign to grow its online community and raise brand awareness in a highly competitive airline market. Their ad agency AlmapBBDO had the insight that a trip is the most romantic Valentine’s gift to receive.

So during the Valentines weekend they launched a competition in which a series of images containing empty seats were uploaded on the company’s Facebook wall, without warning. The first users to see the image and comment the seat numbers won a pair of return tickets to any of GOL’s destinations.

In span of three days, the Facebook community grew from 12,000 to over 200,000, thereby becoming number 1 in their category.

Slide to Unlock

AlmapBBDO Brazil has developed a very unique and innovative iAd for the new Brazilian Audi magazine app. The ad seen in the video below appeared in various publications on the iPad and used a nice play on Apple’s “Slide to Unlock” feature to engage the users.

Users who saw the ad instantly recognized the swipe gesture used to unlock Apple devices. So after racing their finger around the track, they were rewarded with a free download of the first Audi Magazine copy from the app store.

Before I could publish this post I came across another “Slide to Unlock” iAd! It seems this iOS feature is becoming a popular creative feature for iAds. In the below example, Amnesty International has created an iAd in Sweden’s largest newspaper, DN, where readers were presented with an image of a prison cell and prisoner inside. “Slide to Unlock” was used to open the prison cell and reveal a strong call to action to join Amnesty International as an activist.

Volkswagen Twitter Zoom

Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth.

The challenge for ad agency AlmapBBDO was to spread the Fox message beyond the event walls, reaching every youngster in São Paulo. So they came up with Twitter Zoom!

First they spread a series of tickets in different places within São Paulo. Then, they launched an online platform where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. Then the first one to get to the ticket, won it. This went on for four days straight.

#foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition.

Mobile Controlled Banner Game

Here is a pretty innovative banner ad from AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on their mobile phone. So users were asked to submit their mobile number into the banner and seconds later they got a live call with flight instructions as the page transformed into a flying game controlled directly from their mobile.

Users would fly the virtual plane across Brazil’s biggest travel website, throwing in a couple of tricks as the latest deals appeared with each destination they flew over. Flying was easy as users touched numbers on the keypad to change directions and activate special manoeuvres. The ad finishes by reminding customers that flying is easier when they check-in via their mobile phone.