Tag: dual screen experience

Be More Dog

O2 UK wanted to promote their brand in a new and different way. So they turned to an unlikely source i.e. dogs. With the help of VCCP and the Moving Picture Company they developed a campaign that prompted viewers to embrace their inner dog.

On visiting the campaign website – www.bemoredog.com, people were greeted by a cat that acted more like a dog. Engagement on the website was created with the help of a dual screen HTML5 Frisbee game and a bunch of customizable cat videos. Overall a great example of how TV, Mobile and Social can be seamlessly integrated. 😎

Cheetahpult

In March I had written about how Google had inspired developers to convert mobile phones and tablets into remote controls for desktop browsers via a simple mobile URL.

Now Cheetos, an American brand of cheese-flavored puffed cornmeal snacks has successfully tapped this technology to engage with their viewers as they watch their regular TV commercial on YouTube.

Viewers watching the new Cheetos Mix-Ups ad on YouTube received a dual screen experience in which they could fling the new Cheetos Mix-Ups snacks from their phone into a video playing on their desktop. 😎

The campaign has successfully created a new way for people to engage with the ad and get to know the product’s new shapes and colors. As a result the video has already got 8.5 million views on YouTube and people who played the game stayed for an average of 7 minutes and 17 seconds, and flung an average of 56 Cheetos per game.

For the full experience don’t forget to visit the Cheetos YouTube Channel.

MTV Under the Thumb

The Under The Thumb mobile application is a ground-breaking new interactive platform for MTV that redefines how entertainment is seen and shared by the digital teenagers of Europe in several ways.

When out and about, the best MTV shows both past and present can be streamed onto mobile devices on demand for the first time. When at home, the app becomes a remote control which can be paired with a PC, laptop or connected TV for an immersive dual screen experience. And when you’re feeling social, the app syncs your viewing with friends so you can watch shows and chat together in real time, no matter where you are.

The app was unveiled at the Mobile World Congress in Barcelona and by the end of the conference news of Under The Thumb app had reached over five million tech and TV enthusiasts, generating a download a minute of the app on both iTunes and Google Play stores before MTV’s supporting advertising campaign had even launched.

For more visit www.mtvunderthethumb.com

Heineken Star Player

Over a billion people worldwide watch the UEFA Champions League, out of which 70% watch it at home. So Heineken, in conjunction with agency AKQA created the Heineken Star Player, an app designed to let fans interact in real time with the nail biting action of the UEFA Champions League.

With the Heineken Star Player fans could now play along live, online and on mobile, and anticipate the outcome of match moments in real time. Since its launch, Star Player has revolutionised the way people watch football. The apps dual screen experience delivers a full 90 minutes of brand engagement every game.