Coca-Cola is at it again, this time unleashing happiness in Sweden. A special Coke machine was put at a bus stop to spread some summer happiness in the middle of the cold and dark Nordic winter. The results…
Click here to see other Coca-Cola Happiness campaigns from around the world.
As part of its global “Open Happiness” campaign, Coca-Cola has set up a vending machine at the National University of Singapore that doesn’t take coins or any other cash…only hugs! For every public display of machine love, the Coca-Cola “Hug Me” machine gifts the person a free can of Coca-Cola…
The machine is one of a number of “Happiness Machines” Coca-Cola has deployed around the world since 2009.
The game of vending machine one-upsmanship between Coca-Cola and PepsiCo continues with Coke’s “Friendship Machine”.
To celebrate International Friendship Day last August, Coca-Cola in Argentina planted machines that appear to be about 12 feet tall and require that you ask a buddy for a boost to use it. As a reward the Coke machine dispensed two Cokes instead of one.
The “Friendship Machine” plays off of Coke’s “Happiness Machine” viral video, which shows a Coke machine spitting out free soda and pizzas to a group of delighted students. Coke also updated that idea in February with a “Happiness Truck” video that features a Coca-Cola truck giving out Cokes along with surfboards, beach toys and sunglasses.
PepsiCo this week has responded to Coke’s experiments with their very own “Social Vending Machine” that lets you gift free Pepsis to friends and strangers via a text message.
Coca-Cola, whose Happiness Machine video was a runaway hit for the brand last year with 3 million views, is back with a sequel that offers more of an international flavor.
“Happiness Truck” takes place in Rio de Janeiro and is a twist on the original idea, which showed a Coke machine that spit out free Cokes, flowers, balloon animals, pizza and submarine sandwich at a college cafeteria. This time around, a special truck dispenses free Cokes as well as a beach toy, a surfboard, sunglasses, beach chairs, t-shirts and soccer balls.
A Coca-Cola vending machine is transformed into a happiness machine delivering “doses” of happiness…
