Tag: iPhone

Honda Jazz Interactive TV Ad / iPhone App

Wieden + Kennedy London has recently unveiled a first of its kind interactive TV campaign for the new Honda Jazz called “This Unpredictable Life”, in which an iPhone app (iTunes link) is used to literally grab content from the ad (YouTube link) as it plays.

The campaign uses what is called “screen hopping” that works by having sound from the TV ad recognized by the iPhone App. The app then uses the predefined sound waves to know which character to display on screen at that moment, essentially giving the ability to interact with the TV ad in real time.

Once you have got the character, you can interact separately with each one away from the TV ad, by doing things like singing into the iPhone to make the characters dance.

I am sure this is only just the beginning of many more such engagement campaigns, as last year we also saw Dentsu Japan using a similar iPhone app engagement model, for its location based augmented reality coupons.

A Glass of Water

A Glass of Water was a challenge created by Saatchi & Saatchi Stockholm for Toyota in Sweden. Its mission was to help drivers cut down their fuel consumption by 10% and ultimately reduce CO2 emissions to help achieve Toyota’s zero-emission vision.

So when the drivers registered on the program website, they accepted the challenge to place a glass of water on their dashboards or cup holders and then drive in a smooth manner that avoided spillage.

According to Toyota, the less you spill, the gentler you drive and therefore the less fuel you consume.

First ever mobile 3D 360 music video!

Maybe it’s because they wanted to give their fans something more, or maybe they just wanted to make sure fans have a reason to pay for their music. Regardless the motivation, the Black Eyed Peas have come up with an app that builds buzz around themselves. After all, music is entertainment marketing, and in 2011 the best bands and singers are those who are smart enough to become a brand, not just good artists.

BEP360 is an interactive music video which also includes an augmented reality view which is activated by pointing the iPhone to the album cover. You can also create your own photo session with the band and share it with the other fans around the world.

Yellow Pages Location Based Banner

Here is the next generation of interactive web banners…Tel Aviv ad agency Shalmor Avnon Amichay/Y&R promoted the new Yellow Pages Augmented Reality location based app by creating a banner that did exactly the same i.e. open your webcam and see the businesses around you…wave your hand to change businesses…click on a business to get to its Yellow Pages’ listing.

iButterfly – Location Based Coupons

Here is a great example of Online, Mobile and Shopper Marketing converging with Augmented Reality (AR)! Integrated Marketing literally put into the hands of the people!

Japanese ad agency Dentsu has started this experimental coupon download platform called iButterfly on the iPhone. The free iPhone app transforms the habit of collecting coupons into a fun little game using AR and the device’s GPS.

The app tasks its users with catching virtual butterflies that are flying around, each representing one or more coupons. You can even share “butterflies” with your friends via Bluetooth.

An entertaining way to deliver targeted promotional coupons on the mobile…

Reality Gaming, the MINI Way

After their recent Facebook Places campaign, Jung von Matt is back with the Mini Getaway Stockholm 2010 campaign.

Their office in Sweden has created a reality game that challenges you to do the impossible: stay at least 50 metres away from everybody else in Stockholm city between October 31st and November 7th 2010. If you succeed, you win the new MINI Countryman!

Check out the complete game rules in the app or at www.minigetawaystockholm.com.

iPhone app from AXA Insurance

AXA is Belgium’s first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident.

To launch this new app agency Duval Guillaume Antwerp / Modem from Belgium created an innovative print ad that required your iPhone to complete the message. 😎

iPhone Controlled LED Suit

Now can any of the iPhone competitors do that? 😎

It never seizes to amaze me, how many cool functions the iPhone has…from controlling your LED suit, to starting your car virtually from anywhere, to an iPhone in iPhone, to an instant phone payment system and so on…

The iPhone has truly revolutionized the utility of a phone and I am yet to see any of the competitors like Google Android, Black Berry and Nokia even come close to having their phones give their end users so many possibilities / things to do!

Here is short video demo of how the LED suit has been made…

For more technical information visit https://uiproductions.blogspot.com/

A cover that turns an iPod into an iPhone

The Apple Peel 520 is a silicone rubber case that wraps around an iPod touch and straps it to a SIM card slot, a dock connector, and a battery. It is produced by startup Yosion Technology and is tentatively priced at US$60, which is almost 13 times cheaper than the official retail price for the Apple iPhone on the Chinese mainland.

The gadget was invented by a 24-year-old Chinese graduate Pan Yong who felt it “inconvenient to have a mobile and an iPod Touch at the same time.”

To enable calling and texting, users would have to jailbreak their iPods and install the Yosion and YsSMS apps.

Durex Baby

Condoms are a downer! So how does one convince guys to put it on? And make Durex the favored choice. Using the iPhone Nicolai Villads, Peter Ammentorp and Raul Montenegro have created what is called the Durex Baby application for the iPhone. 😎

The app has been created for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.