Working with Gefen Team and Qdigital, Coca-Cola showed off special bottles during Coca-Cola Summer Love 2015, a camp-like event for teenagers held each year in Ganei Huga, Israel. Opening a bottle sent a Wi-Fi signal to one of three drones programmed to fly up to a height of 1,000 feet and release a firework resembling a shooting star.
Klik is a chocolate snack in Israel that wanted to increase brand engagement amongst its teen audience. So they used WhatsApp, the #1 teen platform in Israel. Since WhatsApp did not offer any media inventory, Klick with the help of their agency Great Interactive came up with a WhatsApp version of Simon Says.
The phone number for Klik’s was posted on their Facebook page and fans were encouraged to add Klik to their WhatsApp groups. As a result over 2000 teens participated in the Klick Says game and 91% of them completed the provided tasks.
After Volkswagen, Coca-Cola is the next brand to tap the 3D printing trend.
For the launch of its new mini bottles in Israel, Coca-Cola with their agency Gefem Team came up with a campaign that allowed anyone to create 3D mini figurines of themselves. To get one in real users had to work a bit.
So first users created the minis using a mobile app. Then they had to keep them happy by feeding it and taking care of its needs. There was even a virtual supermarket within the app that you could visit to buy your groceries for your mini self. Those who successfully participated were then invited to the 3D printing lab inside Coca-Cola’s factory in Israel, where they received the mini versions of themselves.
In 2011, Andes Beer in Argentina used robots in their campaign to enable people to virtually experience a real life event. Fast forward to 2013 and the social robots can now be seen in campaigns from Italy and Israel. 😎
San Pellegrino an Italian brand of mineral water invited their Facebook fans to come and discover the beautiful Sicilian village of Taormina and explore its cobblestone streets via a special webcam and microphone enabled robot that could be controlled by the users from their own computer…
Coca-Cola Summer Love is THE annual summer event for Israeli teenagers. Unfortunately, not everyone can join the fun. So to bring the experience to those who can’t physically be there, Coca-Cola created a robot that allowed teenagers to be part of the summer camp without leaving their homes. The special robots carried webcams and microphones and were controlled by users who couldn’t physically be there. Users could control the robots and navigate them around the campus, talk with their friends, watch the shows, participate in the competitions and be part of the experience.
The robots were a hit among the teens and the people around welcomed them to the camp, danced with them, sunbathed with them and surprised them. They became the stars of the show, as well as media magnets…
Shoe brand Aldo in Israel organized a guerilla stunt where passers-by had to stand on a welcome mat, take a picture of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size. After successfully completing this task they were asked to ring the bell in front of them and wait for 120 seconds. Post which they received a surprise gift. 😉
Pinterest is one of the most talked about and fastest growing social networks of 2012. What makes this social site different from the others is its pinboard-styled social photo sharing feature that allows users to create and manage theme-based image collections.
Since its still very new, a lot of major brands out there don’t know what to make of it. However, a couple have already found creative ways to exploit the potential of the new social media destination…
In Israel, Kotex found 50 inspiring women and looked at what they were pinning on Pinterest. These women were then sent virtual gifts. If they re-pinned it, Kotex would send a real gift via mail. Smoyz, the agency behind the effort, claims nearly 100% of the women posted something about their gift, not only on Pinterest, but on Facebook, Twitter and Instagram…
Peugeot’s Panama unit ran a contest that awarded fans who completed their Pinterest puzzle. The brand’s Pinterest profile featured images of cars running over two or more boards. In each case, a board was missing. To get the missing pieces, fans had to go to Peugeot Panama’s website.
Guess challenged its fans to create boards based on four spring colors: Noir Teal, Hot House Orange, Red Hot Overdue and New Plum Light. The participants were asked to title their boards as “Guess My Color Inspiration” and pin at least five images (each tagged with #GUESScolor) in them. Four winners were then chosen by fashion bloggers Kristina Bazan of Kayture, Michelle Koesnadi of Glisters and Blisters, Jennifer Rand of Belle De Couture and Samantha Hutchinson of Could I Have That.
British airline “bmi” launched a game of chance to engages its fans. With “Pinterest Lottery“, bmi encouraged fans to re-pin upto six images of its seven travel destinations Beirut, Dublin, Marrakech, Moscow, Nice, London and Edinburgh. At the end of each week, the company choose a number at random and the users who had re-pinned the image with that number would qualify for a chance to win a free return flight.
Got backseat boredom? DVD players and Game Boys are so five years ago, but a new concept in rear seat entertainment technology that uses the windows themselves could replace squirminess and snoozing with interactive scribbling, sweeping and pinching. 😎
General Motors Research and Development put up a challenge before researchers and students from the Future Lab at Bezalel Academy of Art and Design in Israel. Their task was to conceptualize new ways to help rear seat passengers, particularly children, have a richer experience on the road.
Here is the outcome even though GM has no immediate plans to put the smart glass technology into their vehicles…
Here is a nice campaign from ERAN, the National Crisis Intervention Hotline (Emotional First Aid by Telephone) in Israel.
To make people aware of their 1201 hotline, agency McCann Erickson contacted the Israel Museum in Jerusalem. At the museum they identified paintings that expressed a deep feeling of distress and then changed its audio guide number to 1201, the same number as from ERAN. Dialing this number would then give the visitors a customized message…
Prigat, a leading company in the Israeli fruit juice market, has come up with one of the most innovative Facebook campaigns you are ever likely to see.
A unique Facebook application was developed by Publicis E-dologic, who gave it the fitting name of “User Generated Orange Juice (UGOJ)”. The application enabled internet users to squeeze real fresh orange juice simply by smiling at a webcam. It used face recognition technology that digitally activated a real giant juicer whenever a user smiled. The juicer could be viewed live 24/7, allowing users to actually see the outcome of their smiles.
The Facebook page got 30,000 new likes, over 20,000 photos were uploaded and a whopping 40,000 fresh oranges were squeezed!
Burgeranch is an Israeli fast food chain that launched a new burger deal called “combina” which basically means “outsmarting the system” with the burger deal and getting a whole lot more food for less money.
So McCann Erickson Israel came up with a pretty unusual kind of engagement campaign for Burgeranch. To launch the burger deal, they based the campaign on the “combina” path. The first part of the official campaign drove users to an online quiz that was impossible to answer correctly, meanwhile, clues were seeded on how to hack the quiz by changing certain details in the URL. Once word spread, the campaign took off and what seemed like a risky campaign strategy turned out to be a big success!
