Tag: London

Happy Holiday Videos 2012

Welcome back! Hope everyone had a great holiday season. Now for a great start to 2013! 🙂

Taking off from my last post, here are a series of holiday action videos created by ad agencies around the world in their lead up to Christmas 2012


Reindeer Races by VML Australia

A reindeer race where VML pited friends against friends, reindeer against reindeer, in a special Christmas showdown


Maurice LĂ©vy’s Digital Wishes by Publicis Groupe

Maurice LĂ©vy, the chairman and chief executive of Publicis Groupe traditionally records a holiday greeting-card video. This year through a special deal with YouTube, Publicis modified the function buttons of the video player, and embed tricks into what seemed like another long boring address by an ad industry veteran


Carol of the Bells by AKQA

To celebrate the holidays, AKQA teamed up with Adelphoi Music to create a synchronized microwave orchestra


TwinterWonderland by 360i

To celebrate the arrival of the holiday season and provide assistance to those affected by Hurricane Sandy, 360i wanted to do something big. So for every #TwinterWonderland tweet they received, 360i donated $5 to an aid organization helping with the post-Sandy cleanup effort


25th Anniversary Holiday CompuCard by TBWA\TORONTO

To celebrate their 25th anniversary, TBWA\TORONTO brought in their digital expert from 1988 who then through an e-card tried to capture the spirit of their past along with their digital future


Buzzed Buzzer by Havas Worldwide Chicago

The first New Years Eve noise maker that only works when you’re drunk


Christmas carol played on food by FullSIX Spain

To wish happy new year to customers and friends, FullSIX transformed typical Spanish christmas food into a carol playing piano


Click here to watch video on the AdsSpot website.

The Snow Machine by Weapon7

Passers-by were invited to Tweet #snow to @thesnowmachine Twitter account. For every tweet received the machine gave ten seconds of snow flurry. The event ran all day, was seen by thousands of people and generated over one thousand tweets


Red Stripe Musical Extravaganza

Red Stripe, a Jamaican lager brand, transforms an ordinary-looking East London corner shop into a singing, dancing musical extravaganza. Products across the shop turn into instruments that burst into a melody when a customer selects a Red Stripe. Noodle pots become maracas. Bottles turn into trumpets. Cans become xylophones.

To capture the surprise, 10 hidden cameras record customer reactions as the shop “comes alive.”

The shop becomes the media

This is not a poster on a wall. It is the environment itself performing. The moment of selection triggers the show. The shelf becomes the stage.

That shift matters because it makes the brand moment inseparable from the act of buying. It is shopper marketing that feels like entertainment, not persuasion.

The trigger is the product choice

The smartest part is the mechanic. Nothing happens until the customer chooses the product. That makes the experience feel personalised, even though it is engineered.

It also makes the story instantly explainable. “When you pick up a Red Stripe, the shop turns into a band.”

Why hidden cameras make the idea travel

The in-store performance is powerful, but it is local. The video is what scales it. Real reactions signal authenticity, and the format becomes shareable proof that the stunt actually happens.

What to steal

  • Make the point-of-sale moment the trigger, not the end of the journey.
  • Convert ordinary objects into a surprising behaviour, so the setting becomes memorable.
  • Capture genuine reactions, then let the video do the distribution work.

A few fast answers before you act

What happens in the Red Stripe Musical Extravaganza?

An East London corner shop turns into a musical performance. Shop items become instruments that play when a customer selects a Red Stripe.

What turns into instruments?

Noodle pots become maracas. Bottles become trumpets. Cans become xylophones.

How is it captured?

Ten hidden cameras record customer reactions.

What is the core mechanic that makes it work?

The product selection triggers the performance, so the “brand moment” happens at the exact point of purchase.

tshirtOS

London fashion house CuteCircuit in collaboration with whisky brand Ballantine’s have invented tshirtOS, a first of its kind wearable, sharable, programmable tshirt for digital creativity.

At first glance tshirtOS may look like a simple grey t-shirt, but it has the extraordinary power to allow people to broadcast nearly anything via an app in their mobile! The tshirt has 1024 LEDs arranged in a 32 by 32 grid with built-in micro-camera, microphone, accelerometer and speakers. 😎

Here is a short making of video that has received over 500,000 views


Their latest video called “T-shirt of the future” is based on an adventure of two dweebs who take the tshirtOS out for a night in town. 🙂 The video has already generated over 1.3 million views and counting.

What do you think? Would you like to get your hands on one?