Big Data is one of the biggest buzz words doing rounds in the advertising and media industry. While everyone is working hard to figure out how to make use of this Big Data, OgilvyOne has put together a short concept video to show how all the collected data can be used to create smarter experiences and easier lives.
Everything seen in the below video is already possible with the data and technology that exists today. 😎
Read more at adayinbigdata.com.
There are some Facebook apps that generate hundreds of thousands of fans while others just flop. This is because of 3 very basic factors…
Take that and you have the Lacta Chocolate Facebook App. The app was built around a simple insight that people would compare their loved ones with chocolates.
Once again OgilvyOne Athens got into action and created an app that lets the people customize a Lacta chocolate wrapper in their loved ones name and compare them to a particular Lacta flavour before using the wall to wall post feature to get the message across.
In just over a month the app generated over 150,000+ fans with thousands using personalised chocolate wrappers as profile pics.
News just out…Ogilvy & Mather Worldwide as of today are looking for “The Worlds Greatest Salesperson”.
Ogilvy’s founder…David Ogilvy went door to door to sell stoves before he got into advertising. He was so good at it that the company asked him to write a manual for the other salesmen.
Now after decades of being one of the best advertising agencies in the world, it is creating this contest to celebrate the art of selling.
The three winners of this contest will win a trip to the 57th annual Cannes Lions International Advertising Festival. They will also get to make a presentation at the festival seminar on June 21.
Are you the one?
To participate visit www.youtube.com/ogilvy
