Tag: Online Banners

Volkswagen GTI Bannerbahn

vw-gti-banner

Volkswagen Netherlands is set to launch the new GTI in a banner via an online race, set in the physical world.

4 popular Dutch websites have been painted as a runway of an airport, each 20 metres wide and 25 metres long. On race day i.e. today 13th September participants will be chasing the GTI as it speeds through the banner spaces of each site. The person who is fast enough to catch the new GTI wins the car in real life. 😎

And here is the making of video that shows how everything was put together…

Opel Movano Banner

To promote the Opel Movano Van range, McCannLowe created a banner that is both useful and innovative. Working just like websites such as YouSendIt or WeTransfer, the banner allowed users to upload up to 2 GigaBytes of file in the rear of the van and then send it to someone across the web. The recipients would then receive an email to download the file and learn about the Opel Movano.

Simple, practical and spot-on target.

The Great Banner Sale

GRAACC is a Brazilian hospital that offers free treatment for children with cancer.

Over the last few years GRAACC has used a number of innovative approaches to raising funds. This year with Ogilvy Brazil they undertook the great banner sale. Rather than simply asking people for money, they asked companies to donate banner space on their web sites. Then instead of using the banner space to promote the hospital, they sold the space to other companies and individuals.

And if you’re interested in GRAACC’s campaign for 2010, that was rather different too. They asked people to donate their whole website to the charity…

Micra savvy with space

From under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, TBWA\RAAD Dubai created a banner that follows Micra’s lead. They created a banner so clever with space, that one could use the ad to sell ones car!

Yellow Pages Location Based Banner

Here is the next generation of interactive web banners…Tel Aviv ad agency Shalmor Avnon Amichay/Y&R promoted the new Yellow Pages Augmented Reality location based app by creating a banner that did exactly the same i.e. open your webcam and see the businesses around you…wave your hand to change businesses…click on a business to get to its Yellow Pages’ listing.

AT&T’s Augmented Reality Banner Game

The AT&T banner brings you right into the game, with Zugara’s Augmented Reality motion capture technology called ZugMO. The banner has you heading crosses towards the goal straight from your webcam, with 5 shots to score as many goals as possible. There isn’t a lot more to it than that, but I must say its a very cool concept!