Tag: TBWA

bpost: Live Webshop

bpost is Belgium’s biggest postal service. To prove their ability to deliver and to fend of new contenders in the market of delivery services, they decided to open a pop-up store bang in the center of Brussels.

A lot of must-have items were put on display, from smartphones to designer coffeemakers. But then the only way to buy them was through a special online auction where the prices of all products dropped every second. 😎

People had to act really fast to catch the items before someone else did. Once sold, the item was immediately picked up by a postman, right in front of the webcam, and delivered to the winning bidder. This way everyone could see for themselves how fast and reliable bpost was.

As a result the awareness of the specific service – bpack – rocketed to 65%. In 6 days 260,000 unique visitors were registered and for every hour the shop was online, bpost sold 8 products on an average.

A barrel for every Maes

Maes is Belgium’s second most popular beer and also Belgium’s 3rd most common surname. Since the market leader for beer in Belgium was outselling Maes 4 to 1, they decided to garner support from all the Maes families in Belgium by giving them a free barrel of beer.

The eligible families had to sign up for this special offer through a custom Facebook app that also allowed them to book a pub on a chosen date while inviting all their friends. The campaign was a huge success and pushed the Maes fanpage into 6% of the most active Facebook pages worldwide! 😎

Happy Holiday Videos 2012

Welcome back! Hope everyone had a great holiday season. Now for a great start to 2013! 🙂

Taking off from my last post, here are a series of holiday action videos created by ad agencies around the world in their lead up to Christmas 2012…

Reindeer Races by VML Australia

A reindeer race where VML pited friends against friends, reindeer against reindeer, in a special Christmas showdown…

Maurice Lévy’s Digital Wishes by Publicis Groupe

Maurice Lévy, the chairman and chief executive of Publicis Groupe traditionally records a holiday greeting-card video. This year through a special deal with YouTube, Publicis modified the function buttons of the video player, and embed tricks into what seemed like another long boring address by an ad industry veteran…

Carol of the Bells by AKQA

To celebrate the holidays, AKQA teamed up with Adelphoi Music to create a synchronized microwave orchestra…

TwinterWonderland by 360i

To celebrate the arrival of the holiday season and provide assistance to those affected by Hurricane Sandy, 360i wanted to do something big. So for every #TwinterWonderland tweet they received, 360i donated $5 to an aid organization helping with the post-Sandy cleanup effort…

25th Anniversary Holiday CompuCard by TBWA\TORONTO

To celebrate their 25th anniversary, TBWA\TORONTO brought in their digital expert from 1988 who then through an e-card tried to capture the spirit of their past along with their digital future…

Buzzed Buzzer by Havas Worldwide Chicago

The first New Years Eve noise maker that only works when you’re drunk…

Christmas carol played on food by FullSIX Spain

To wish happy new year to customers and friends, FullSIX transformed typical Spanish christmas food into a carol playing piano…

Click here to watch video on the AdsSpot website.

The Snow Machine by Weapon7

Passers-by were invited to Tweet #snow to @thesnowmachine Twitter account. For every tweet received the machine gave ten seconds of snow flurry. The event ran all day, was seen by thousands of people and generated over one thousand tweets…