Breakfast cereal box is a 3D game console!

No longer the stuff of science fiction, augmented reality (AR) is fast catching on with forward-thinking brands.

This growing trend has led brands to conjure up useful ways to integrate AR within their campaigns, with mobile playing a very big part.


Augmented reality (AR) is the process of superimposing digital information or objects onto real-time video streams in order to create the illusion that they are part of the physical scene.

The latest AR application being Nestle’s Chocopic cereal box being turned into a 3D game console for the film ‘Arthur and the Revenge of Maltazard’. The film and the cereal box will roll out across Europe, starting in France next month.

The game itself is fairly simple – a variation of the hand-held maze games requiring the player to manoeuver ballbearings in to a hole. Achieving that has a rather spectacular effect in the AR version, as shown off in this video released below.

Virals are now known as Epipheos

Internet has changed advertising for ever…it’s now all about having shared experiences! Therefore everyone is using this new technology to share things that enlighten and educate one and another.

This epiphany (i.e. an illuminating discovery) is interactive, collective and viral…and hence now we see a new word being coined for the same i.e. epipheo.

Epipheo is a video that creates a sharable epiphany 🙂

It’s pretty neat to see how these guys have coined the word…

iBend – “World’s Thinnest iPhone and iPod touch Stand”

iBend is not a new product…but I just found out about it and I think this is one of the coolest things I have seen built for any phone…it definitely makes having the iPhone so much cooler. 😎

Yesterday iBend announced their Artist Series…Featuring 12 new, out-of-the-box designs and cool looking graphics for a more personalized and colorful mobile video viewing experience.

photophoto

It weighs less than 1 gram and is thinner than a few sheets of paper. When not in use, just slip it in your wallet or behind any protective case for quick storage and easy access. 😮

A walk-thru history of a great brand

This is about as cool as it gets when telling the history behind your brand. Johnnie Walker and BBH London got Scottish actor Robert Carlisle to narrate the story while walking through the misty Scottish highlands.

This isn’t a commercial. At least in the traditional sense. It never ran on TV. It never will. Probably because it isn’t a nice, short and sweet 30 seconds long with a fancy logo and url at the end.