Here is the latest campaign to break on Instagram. Orange in France launched a new hi-speed network and created an ‘Instagallery’ to promote it.
With the help of Cake Paris, Orange targeted influential instagramers by pulling their photos into a staged photo exhibition in Los Angeles. Then they created short films with awkward comments made on the photos by people walking through the gallery. The short films were then sent to the influential instagramers who then shared it with their followers and in turn created free buzz for Orange France.
Tic Tac France recently reached one million fans on Facebook. To say thank you they decided to publish a video where the CEO himself thanked the 1 millionth fan i.e. Matt with the message “If you like us, Matt, we’ll like you back”. 🙂
In the video the whole company is totally obsessed with Matt and is seen displaying his picture everywhere. I must say its a very nice way to say thank you and worth watching even though it’s in French…
LEGO has recently launched an advertising campaign in France based on the theme of the child’s creativity with the line “We forgive everything to their creativity”.
France’s national state-owned railway ‘SNCF’ is back with another live event. This time with ad agency TBWA\Paris they have set out to promote the launch of their new direct Lyon (FR) to Brussels (BE) train route.
Who says plain fridge magnets cannot be revolutionized? 🙂 Here are two brands who have done just that, and in the process also enhanced their brand experience with their consumers.
VIP Fridge Magnet
Red Tomato Pizza in Dubai take their loyal pizza patrons very seriously. So they created the ‘Pizza Emergency Button’, a fridge magnet with a difference. Each button had a loyal pizza patrons favorite pizza programmed into its memory. When hungry all that the loyal patron required to do was flip the pizza box lid on the magnet and press on the pizza button inside.
Wifi Water Magnet
Evian in Paris created a simple fridge magnet that allowed owners to order water and request a particular delivery time directly from their fridge!
The ‘Smart Drop’ magnet was made up of a microcontroller, LED screen, a wireless chip, battery and an inbuilt HTML5 app that did all the work.
Flashmob marketing has been quite a fad in the last weeks. If you are unfamiliar with the concept, a flashmob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time and then disperse. The whole act is normally recorded on video and then put on the web to generate more buzz.
So here are this months flashmobs hits…
Daily dose of drama
To launch their new digital channel in Belgium, TNT placed a big red push button in a quiet Flemish square. A sign with the text “Push to add drama” invited people to use the button. And then…
The worst breath in the world
Tic Tac has come up with a great flashmob idea that is bound to make you smile and cover your mouth while you do it! While giving directions to a lost tourist in a bustling square a series of targets have no idea that they are about to set off a chain reaction that looks apocalyptic…
The Wouaaah Effect
For its Q10 Plus product, Nivea in France created a fun flashmob on the streets of Paris. In this video released by their team, an unsuspecting woman is seen stopping at a sampling stand and trying some Nivea cream. After she walks on she is suddenly faced with a series of people lavishing her with attention…
Pinterest is one of the most talked about and fastest growing social networks of 2012. What makes this social site different from the others is its pinboard-styled social photo sharing feature that allows users to create and manage theme-based image collections.
Since its still very new, a lot of major brands out there don’t know what to make of it. However, a couple have already found creative ways to exploit the potential of the new social media destination…
Women’s Inspiration Day by Kotex
In Israel, Kotex found 50 inspiring women and looked at what they were pinning on Pinterest. These women were then sent virtual gifts. If they re-pinned it, Kotex would send a real gift via mail. Smoyz, the agency behind the effort, claims nearly 100% of the women posted something about their gift, not only on Pinterest, but on Facebook, Twitter and Instagram…
Puzzle by Peugeot Panama
Peugeot’s Panama unit ran a contest that awarded fans who completed their Pinterest puzzle. The brand’s Pinterest profile featured images of cars running over two or more boards. In each case, a board was missing. To get the missing pieces, fans had to go to Peugeot Panama’s website.
Color Me Inspired by Guess
Guess challenged its fans to create boards based on four spring colors: Noir Teal, Hot House Orange, Red Hot Overdue and New Plum Light. The participants were asked to title their boards as “Guess My Color Inspiration” and pin at least five images (each tagged with #GUESScolor) in them. Four winners were then chosen by fashion bloggers Kristina Bazan of Kayture, Michelle Koesnadi of Glisters and Blisters, Jennifer Rand of Belle De Couture and Samantha Hutchinson of Could I Have That.
Pinterest Lottery by British Midland International
British airline “bmi” launched a game of chance to engages its fans. With “Pinterest Lottery“, bmi encouraged fans to re-pin upto six images of its seven travel destinations Beirut, Dublin, Marrakech, Moscow, Nice, London and Edinburgh. At the end of each week, the company choose a number at random and the users who had re-pinned the image with that number would qualify for a chance to win a free return flight.
This year charity and human rights organization Amnesty International France has turned its signatures petition drive at www.marathondessignatures.com into a musical ‘hymn to freedom’ with Paris based agency La Chose.
The campaign was like any other petition drive, but with a slight difference. Every digital signature received released the next note of an exclusively written song called the Sound Of Amnesty. To push the boundaries, they even got music recognition service Shazam to promote their petition in their smartphone app.
When the Shazam app did not recognize a song, the usual error message along with a special message “Valentina Rosendo Cantu could not make herself heard either. Assaulted by soldiers, she asked for justice but the authorities refused to investigate” was displayed. As a result 150,000 signatures were collected, a 500% increase from the previous year! The song was also made into a CD and sent to Amnesty’s targeted authorities.
Is the end near for the QR code? It has been put to good use in countless innovative projects, but recently I am starting to see a drift towards technology that can produce similar results without the codes.
French company Capturio, lets users turn their t-shirts into a business card! Now Blippar in UK is creating augmented reality effects from printed images without any activation from a QR code. All the users needs to do is:
download a custom app…in this case its from Blippar
scan a Blippar enabled printed image (identifiable by a small Blippar logo) with their iPhone, iPad or Android device
and begin interaction with the augmented reality 3D overlay seen on the screen…
In India I have seen Telibrahma using the same technology to increase the experiential engagements of brands via traditional mediums i.e. newspapers, posters etc.
The Golf Cabriolet is back after 9 years of absence, since production was stopped in 2002. Volkswagen together with Paris based agency ‘Agency.V.’ have come up with the worlds first augmented reality car showroom app for the iPad2, iPhone and Android.
The app lets you explore the vehicle and play with it’s features like opening the soft-top roof, rotating the car, checking the vehicle’s details, changing the body colour or the style of the rims. You can even take a picture of yourself with the virtual car and share each step of this experience through your social networks.
iPhone and iPad 2 users can download the app from the French iTunes Store. Android users can do the same at the Android market.
