Tag: Mini

Mini We Tow You Drive

Driving a Mini is addictive. Which is why drivers who test drive are more likely to buy one. So to get prospective customers to test drive, Mini decided to help drivers that were stranded by their own cars. Mini partnered with a tow service company and responded to break down calls in real time throughout Singapore. The campaign not only took the test drive out of the showroom and onto the streets, it really made the drivers’ day by unexpectedly turning an annoying situation into a pleasant surprise.

Click here to view the case video.

And @PixelHeritage just brought to my attention, that a Brazilian Chevrolet dealership in 2012 did the exact same test drive promotion in Brazil with the Chevrolet Cobalt…

Mini Salutes You #MiniNotNormal

In August I had written about how Coca-Cola Israel had successfully used technology to personalise billboards for people who drove by it.

Now as part of its ongoing Not Normal campaign, Mini decided to give Mini drivers in London a custom message by taking over 9 giant billboards along a fast-paced road in London for a two week period.

The messages were triggered by human spotters with iPads. Each message was sent with pictures of the make and model of the Mini it was pertaining to. As a result the campaign reached out to 1,941 Mini drivers in London.

The Thrill Bench

During the Geneva Motor Show 2012, Mini came up with a novel way to get people talking about their new Mini Countryman. A special vibrating bench was installed on the streets. Every time someone sat on the bench, a Mini would sneak up from behind and rev up the engine. The bench in turn would vibrate and get some great reactions…