Homecenter is a large retail chain in Latin America that deals in goods related to home improvement and construction.
To create buzz for the opening of their new store (in March), Young & Rubicam Colombia got Juan Miguel Cure to give away everything from his house…
GoldRun and Young & Rubicam have created the world’s first invisible pop-up store, bringing limited edition Airwalk sneakers directly to the biggest skate & surf spots in the country. Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA.
Only if you have lived in Argentina and experienced their culture first hand will you truly be able to feel their passion for football. To kick off the world cup today and to wish Argentina the best for their world champions conquest, I dedicate this blog post to them via this great ad done by Young & Rubicam Buenos Aires and TyC Sports to stir up the Argentinian fans around the world for the 2010 World Cup. 🙂
If you are a fan of the Argentinian Football team…then follow their progress via this really cool world cup calendar…
