Category: Live Communication

3D projection mapping on a Toyota Auris

Here is a really innovative piece of new work from Glue Isobar in London, for the new Toyota Auris Hybrid that seems to be getting a month long launch party in the UK!

Instead of the usual 3D projection mapping onto a building, Glue Isobar has worked to project a CG car directly onto a real Toyota Auris, with no less that 7 projectors helping to give a true 3D, 360 degree projection mapping experience on all sides of the car, so you could actually walk around and experience the visuals from any angle.

They have used a mix keyframe, 2D, 3D, algorithmic and dynamic animation to deliver the experience.

Daffy’s Interactive Peep Show

Daffy’s is a fashion retailer from NYC. For their fall fashion launch, they created a street-level event that blended window shopping, a fashion show and an interactive peep show to create live interaction from hundreds of passers by for an entire day and night.

The idea was simple, get a bunch of great looking models ready to try on any items in the new fashion range, then ask the public at street level to text a special number for each model, asking them to try on and then take off a particular item.

Each message was projected onto the store window, allowing everyone in the huge crowd to follow the conversation, while the models themselves, each used a phone to interact with people on the street.

In total, more than 1,500 text messages were received just between 6:00 p.m. and 9:30 p.m. and the “Undressing Room” succeeded in drawing crowds, as the event was suspended twice during the night by New York City police officers because the overflow crowd was blocking pedestrian and vehicular traffic along one of Manhattan’s busiest corridors.

Augmented Reality Tiger Shirt

This is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow.

WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly activate the AR experience the moment a tiger t-shirt was detected. And at that moment, the experience became quite graphical to anyone wearing the t-shirt…complete with bullet wounds, huge amounts of blood and sound effects to match it.

KitKat’s Human Vending Machine

We all know how it feels to need a break from the routine of working like a machine…this is why KitKat brought the latest crazy trend from Japan over to the UK by installing a human vending machine in Londons busy Victoria Station. Commuters were treated to a break from the everyday grind by being given a chance to buy a KitKat for 20p, but from a machine with a real difference! Thousands did, thousands more had their day brightened, and all the money went to charity.

You never know where this machine might appear next. 🙂

Nike Air Digital Installation

Here is an awesome new Digital Installation for Nike by +Castro and BBDO Argentina. The installation brings to life the “Air” with a levitating shoe platform that suspends the new range of Nike Air shoes instore!

The cool thing about this is that if you are in store, or even online at The Nike Air Show, you’ll get to race the Nike Air shoes live by blowing into a microphone that takes the volume of air you are blowing and translates that into power for your Nike Air race!

A superb installation and integration between in-store and online.

Facebook integration at the Coca Cola Village

Publicis (E-dologic) and Promarket developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live with their friends on Facebook!

The Coca Cola Village 2010 event in Israel was run through Facebook, with teenagers needing to collect 10 Coca Cola caps each and eight friends who did the same. After registering online through Facebook they got an exclusive entry.

At the Coca Cola Village, they were asked to setup a special wrist band that would securely hold their Facebook login / password. Every time they swiped, it instantly updated their status with what they were doing at the event, keeping their friends up to date in real time. Plus the wrist band also allowed for automatic tagging of all the photos taken at the Coca Cola Village.

The event held 650 teenagers a day, and with the seamless Facebook integration, they generated 35,000+ posts every day for the three days totaling over 100,000 posts for the event!

Dirty water vending machine

What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York?

For just a buck, during World Water Week (March 22-29), New Yorkers in the Union Square Park area were able to enjoy the benefits of Dirty Water. It was available in a wide variety of choices like Malaria, Cholera or even Typhoid Dirty Water — and currently has 900 million consumers.

New Yorkers were startled to find Yellow Fever or Hepatitis Dirty Water bottles. They looked at the vending machine in disgust. Though no one drank Dirty Water, many did donate to the cause. This idea of “selling” dirty water was inspired by UNICEF’s promise that every dollar donated would provide safe drinking water to 40 children for a day.

This eye-opening Dirty Water initiative from Casanova Pendrill New York is still active since people can continue donating online at tapproject.org or via text message. Text TAP or AGUA to UNICEF (864233) to make a $5 donation.

Dirty Water is not an actual product, but a real problem for millions of children around the world!

The strongest bones in the world!

Dumocalcin is a practical chewable calcium supplement, but the problem is, it has a very low brand awareness. The challenge was to create instant awareness amongst the consumers that Dumocalcin promotes strong bones. The benefit was dramatized in a unique and impactful way.


Translation: “Dumocalcin. Chewable Calcium Tablet”

A fly-over was chosen in the busiest street in Jakarta and it’s supporting columns were turned into giant bones using fiberglass coverings. Everyday people passing by were exposed to the branding and the perception that by chewing Dumocalcin they would have stronger bones.

Volkswagen – The Fun Theory

I am sure some of you may have already heard of the “The Fun Theory” campaign by Volkswagen that just recently won the Cannes 2010 Cyber Grand Prix for a digitally led integrated campaign.

For those who have not heard of the campaign, The Fun Theory was all about generating interest in Volkswagen’s Blue Motion technologies that deliver the same great car performance with reduced environmental impact, and to do this, they found an insight around how “fun” could change human behavior for the better, and this formed The Fun Theory, a campaign that spawned over 700 user generated Fun Theory initiatives along with a number of big viral hits that generated over 20 million YouTube views, with one rushing past 12 million views alone!