TNT’s “A dramatic surprise on an ice-cold day” meets Pepsi MAX’s “Jeff Gordon test drive prank” in this latest test drive video for the all new Renault Clio.
In the video a couple of guys are seen taking the Renault Clio for a spin. After a regular beginning, the salesman shows of the “va va voom” button, which initiates a romantic scene between a couple set against the Eiffel Tower and then…
And here is a version for the ladies…
The famous red button is back. 🙂 This time crunchy biscuit sticks brand Mikado has used it to launch their Resistance Test campaign.
A shopping mall in France was selected and passers-by were asked if they should always accept a free packet of Mikado. Then to get the free packet people were invited to press the red button. As soon as they pressed the button and took the package, they fell into a trap… 😎
Many Brazilians are unaware that British Airways (BA) flies to other destinations besides the UK. So to raise awareness, BA decided to spread the message at the very moment people considered traveling i.e. in the travel section of a book store.
To know the price of the books people at the book store had to scan them on a barcode reader. That is when these potential BA travellers received the message from the airline informing them to fly to other destinations with them.
Fiftyfifty is a gallery based in Düsseldorf, Germany, that is actively trying to help out those less fortunate and homeless.
To simulate what it would be like to live on the streets, they got cinemas in Germany to turn the airconditioning to 8°C / 46°F. Then they showed videos of homeless people on the street commenting on the cold cinema experience. It turned out that for them 8°C / 46°F was cozy.
This reality check for the people pushed them to scan the QR codes on the blankets and donate some money to keep the homeless people warm.
To launch the British television drama Secret Diary of a Call Girl in New Zealand, agency DraftFCB had an ‘actress’ engage in call girl like behavior in a house window opposite a top radio station for three successive nights.
As expected the girl’s behavior caught the eye of the local DJ and he wasted no time in broadcasting his observations to the world. Other DJ’s nationwide also picked up on the story and talked about it for 72 hours. Then on the final night with public interest at its peak the ‘actress’ closed the blinds to unveil the message. 🙂
The countless listeners during this period generated thousands of Tweets and Facebook posts, helping make the premiere of Secret Diary of a Call Girl the most talked about premiere of the year.
To promote the new Nivea Deo Stress Protect, a daring prank was organised by Nivea in a German airport. Pictures of random passengers were taken and inserted into magazine covers, TV news etc while being portrayed as dangerous and wanted by the police.
What would you do if you found yourself in this same situation? Have a heart attack? Here is how the unsuspecting passengers reacted…
Febelfin, the Belgian federation for the financial sector, launched a campaign that urged people in Belgium to be vigilant about what they make available online. To drive home the message they recruited Dave, an extremely gifted clairvoyant who showcased his talent to a random sample of people. Just when the people started to believe in his talent, the magic behind the magic was revealed… 😎
In April last year TNT had launched their digital channel in Belgium with a big red push button in a quiet Flemish square.
Now to launch their movie channel in the Netherlands, they created a new dramatic piece of the now famous red button in the quiet town of Dordrecht. When innocent passers-by dared to push the button, pure TNT-drama unfolded with a slightly new twist: close ‘participation’ of the public. 🙂
Canadian Tire a retail store in Canada wanted to re-energize the Christmas spirit in the hearts and minds of their consumers, and maintain its position as Canada’s leading Christmas Store.
So to help light up the holiday season and spread Christmas cheer, Canadian Tire and Tribal DDB Toronto launched a first of its kind, 30-foot tall Christmas Tree, wrapped with 3,000 individually programmed LED lights that were powered by the nation’s collective online Christmas spirit.
Social media monitoring tools were used to scour blogs, forums, social networks, and news sites for posts and messages containing a variety of Christmas keywords, and then proprietary lighting software was used to visualize this data as lights on the tree… 😎
ASICS is a brand with a fine history not just in running sports, but also in the innovative use of technology. So at the Gold Coast Airport Marathon, a grueling 42km run they created a powerful demonstration of running and technology by connecting runners with their supporters like never before.
Runners were given RFID timing chips to connect their runs with Facebook. This allowed them to automatically post pre-written messages for their networks to enjoy, along with distance run/remaining, live timing, and location data plotted on Google Maps, at checkpoints throughout the race. Similarly, friends and loved ones were able to upload videos of support, which were triggered and played as runners approached giant screens along the course. 😎
As a result, 2000 (15%) runners connected their run with Facebook, 6000 messages of support were uploaded, 1000 video messages were created at the event and 35% of runners received video support. Additionally this generated thousands of unique status updates from inside the race, the campaign microsite received 25,850 unique visitors and tens of thousands of return comments from friends and family.
