Agencies spend loads of money each year entering their work in award shows like Cannes, One Show etc. Rethink, an agency from Canada decided to do things a little different this year. Instead of investing tons of money in award show entries, they decided to tap into the growing trend of 3D printing and simply print their own awards. This way they became the most awarded agency in the world in a matter of days. 😆
ActionAid is an organisation committed to many projects, like fighting hunger and poverty. But in Italy it is known primarily for the sponsoring of children.
So to communicate the work of ActionAid with a small media and production budget in Italy, ad agency DLV BBDO came up with the “Donate your Profile” project. Participants donated their Facebook and Twitter profile pictures to the project so that more awareness could be generated for the stories of people ActionAid helped.
The project received support from Radio 105, Radio Deejay, La Stampa, Marc Marquez and many other Italian celebrities and brands. Seeing this many more people joined in and donated their profiles pictures. The project became the 5th most trending topic on Twitter and received over 79 million media impressions.
To donate your profile visit https://case.donailtuoprofilo.it
Corona Extra along with their ad agency Cramer-Krasselt worked with top astrologists, planetariums, and universities in USA to calculate the positioning of the moon in order to capture a moment where it would align perfectly with an image of Corona Extra beer.
The perfect moment was successfully calculated and the missing lime on the Corona billboard was completed with the moons alignment on the 14th and 15th of June. 😎
Watch the perfect lunar landing in this video…
LG to make everyday life more fun and exciting, decided to bring a few surprises to the street. They found Juan, a video artist who took his hobby to another level with LG’s portable projectors. Together they surprised and entertained people in ways never expected…
In March 2012, Amex card members could sync their credit cards with their Twitter account and then re-tweet offers from Amex to load them onto their card. Now fast forward to 2013 and Starbucks USA is allowing its customers to “Tweet a Coffee”.
In the current beta version, the first 100,000 US based customers can tweet $5 Starbucks Card eGifts to Twitter friends and followers. All it takes is to link ones Starbucks and Twitter account and then tweet…@tweetacoffe to @TheirNameHere.
Based in USA? Click here to get started. 😎
Since June 2010, I have seen smile detection technology being used in vending machines, banners and Facebook apps to create innovative engagement with the target audience.
Now in this latest example, KPT in Switzerland decided to show that it has the happiest health insurance clients. To help demonstrate that, they created Smileball, a unique pinball machine that was controlled by smiles.
Unlike normal pinball machines where the two paddles are controlled by two buttons that can be found on either side of the pinball machine, the Smileball machine used motion sensing technology to recognize the changes in a persons smile to control the respective paddles.
By playing the game, participants got a chance to win a trip to a comedy show in New York.
An online version is also available here. Get an extra ball every time you share the game on your social profile.
Carrie is an upcoming 2013 American supernatural horror film. It is the third film adaptation of Stephen King’s 1974 novel of the same name.
To promote this upcoming remake, Sony, with help from Thinkmodo, outfitted a small coffee shop in New York, with remote controlled tables and chairs, a fake wall used to levitate a guy and books that fly off the shelves all by themselves. Then one actor took on the role of Carrie and setup innocent customers for a prankvertising experience of their lives.
The video has already got 3.2 million views and am sure we will get to see a whole lot more of prankvertising in the near future as the practice becomes the go-to marketing strategy for brands.
On October 2, KLM gave 300 kids an experience of a lifetime. The lucky kids were invited to a spectacular pre-screening of the new Disney film Planes.
To make the event an unforgettable one, KLM held the pre-screening on an actual airplane and then used special effects to recreate the world of Planes in a live setting. This made it the world’s first movie experience in and around a plane.
Brands all over the world are trying to create branded content. In this latest example, Volvo Trucks to showcase their dynamic steering feature decided to use a hamster to show how lite it is to steer their entire truck up a mountain.
The video has got over 4 million views and stands as a testament to how a product that very few would watch online, could be transformed into something worth watching for everyone.
Klik is a chocolate snack in Israel that wanted to increase brand engagement amongst its teen audience. So they used WhatsApp, the #1 teen platform in Israel. Since WhatsApp did not offer any media inventory, Klick with the help of their agency Great Interactive came up with a WhatsApp version of Simon Says.
The phone number for Klik’s was posted on their Facebook page and fans were encouraged to add Klik to their WhatsApp groups. As a result over 2000 teens participated in the Klick Says game and 91% of them completed the provided tasks.
