Category: Shopper Marketing

Coca-Cola Second Screen Reinvented

Coca-Cola in Israel created a TV spot that through its audio signals communicated with the viewers mobile phones. Watching the ad triggered a “Gett Coca-Cola” prompt to appear on the viewers phones. If viewers tapped it, five minutes later a special Coca-Cola package with a branded cooler, two Coke bottles and a bottle opener, would show up at their doors.

To ensure prompt delivery, Coca-Cola partnered with local taxi app Gett which during the time of the promotion dispatched thousands of vehicles packed with the coolers across Israel.

Nivea SunSlide

South Africa has one of the highest rate of skin cancer in the world, with kids being the most vulnerable. Kids love playing in water for hours, without being interrupted, so how do you protect them? By creating the “funnest” way to apply sunblock, a slip ‘n slide that sprays water-resistant SPF 50+ sunscreen. One slide is all it took to cover 100 kids every hour!

Coca-Cola Wish in a Bottle

Working with Gefen Team and Qdigital, Coca-Cola showed off special bottles during Coca-Cola Summer Love 2015, a camp-like event for teenagers held each year in Ganei Huga, Israel. Opening a bottle sent a Wi-Fi signal to one of three drones programmed to fly up to a height of 1,000 feet and release a firework resembling a shooting star.

Volvo In-Car Delivery

Swedish carmaker Volvo is launching a new in-car delivery service for customers who subscribe to the Volvo On Call telematics service and live in Gothenburg (Sweden).

This Christmas, customers who meet these basic requirements of the Volvo in-car delivery service will be able to have their packages delivered directly to their car, rather than their house. The only catch being that the packages must be ordered from online retailers Lekmer.com and Mat.se.

The package will be delivered by communications and logistics company PostNord, who will find the customers car and use a special one-time access digital key to open the car and drop the package in the boot.

In-car delivery is a good example of how carmakers are experimenting with new ways to move beyond simply building and selling cars. Tapping into connected technologies will help car companies like Volvo make money off customers long after they drive away from the dealership.

Volvo HoloLens Showroom

Car companies today are relying more and more on augmented and virtual reality to help visualize their work. And for about six months now, Microsoft and Volvo have been working on a way to incorporate a “mixed reality” into the process of choosing a car. Now with the help of Microsoft’s HoloLens technology they have successfully put together a car showroom straight out of science fiction.

The below video shows how car buyers will be able to check out useful features that are often overlooked because they no longer read car manuals. This detailed mixed reality visualization will also help buyers understand how the respective features work in various scenarios.

Inspiration Corridor

One of the biggest problems brick-and-mortar retailers face these days is that many consumers prefer the convenience of shopping online. So Klépierre, a European specialist in shopping center properties, decided to give customers a unique and personal window shopping experience that simultaneously advertised multiple brands available in its shopping center.

To enable this, body scanning technology was used to identify the customer and generate a selection of recommended products based on real-time inventory. The curated selection was then displayed on the walls around and the customer could simply tap the items to add them to their personal shopping list. In the end, the selections were synced with the Klépierre mobile app, which then geo-located the products within the mall.

Knorr Physical Retargeting

In November, a Knorr food truck in chilly Stockholm offered free warm samples of the brand’s tomato and Thai soups. Visitors could eat it on the spot or take home the samples.

To ensure the visitors could also be retargeted through relevant mobile ads, Knorr equipped the truck and the people handing out the samples with battery powered iBeacons. Through these iBeacons, visitors to the truck who had the popular Swedish newspaper Aftonbladet app preinstalled were registered as having been there. Then instead of immediately pushing a coupon for Knorr soup to the user, they waited until the next time the user opened the Aftonbladet app to serve it up through a mobile ad on the start screen.

McDonald’s Pay With Lovin’

At the recently concluded Super Bowl, McDonald’s unveiled a new way to pay for meals starting February 2nd. Through a TV ad created by Leo Burnett they showed how they plan to ask random patrons to pay via simple acts of love i.e. calling their mother, hugging, doing a dance or praising their friends and family.

The new from of currency will be accepted right through till February 14th i.e. Valentine’s Day.

Quilmes Mitigol

Quilmes with their agency +Castro reinvented the classic game of foosball. In its new version they enabled Argentinians and Brazilians to play each other in real-time through a custom made digital foosball table.

Dubbed as “Mitigol”, one half of the table was placed in Argentina and the other half in Brazil. During the game, players could see their opponent via special in-built video cameras that further enhanced the real time experience of the game. As a prize, Quilmes gave away free beer.

Topshop Social Catwalk

In a fashion week first, Topshop presented their Unique SS15 collection not only on the runway but also on Instagram and Facebook.

5 VIP Instagramers who had special access to the show gave the world a unique view of the event and invited fans to feature in the #TopshopWindow display that was set up at the flagship store in Oxford Circus, London. Parallely the new range was live streamed online and viewers could immediately ‘Click to Buy’ each outfit.