Speeding cars and pedestrian safety is a huge problem in Ukraine. In fact Ukraine is responsible for 56% of pedestrian collisions in Eastern Europe. To make people think twice about speeding, Shell along with JWT Ukraine created an ambient campaign where they invented the pedestrian ghost. The campaign was run during Halloween and has generated a lot of buzz over the internet…
Bredaphoto is an annual photo festival that is held between September 16 until October 24 in the Netherlands. During this period Breda lives and breaths photography. 50 photographers from all over the world come to show their vision on the present world that is up side down.
In order to encourage more people from the surrounding areas to visit their festival in 2010, they used the end of the dutch holiday season to infiltrate into the comfort zone of their target group. They successfully tied up with 12 regional photographic shops who while printing all the holiday photos also provided a photo from the Breda Photo festival. The contrast between the holiday photos and the photos shown by Breda were so stark that it was able to draw a whopping 55,000 visitors…a record for the festival.
