outdoor augmented reality campaign

Jameson Irish Whiskey “Apple Attack”

Jameson Irish Whiskey has recently launched a huge outdoor campaign where they have teamed up with augmented reality specialist Blippar for their image recognition technology.

People with the Blippar app can now scan any Jameson Irish Whiskey ad or bottle and immediately get immersed in a Jameson Irish Whiskey version of Space Invaders…

Having played the game myself, I found it would have been a better experience if they had just allowed players to tilt the phone around, instead of non stop tapping at the screen. However it is still good to see more brands innovating like this.

If you would like to give it a try, then download the Blippar app on your smartphone and scan the below bottle to start playing…

Magnum Pleasure Hunt across Amsterdam

Earlier on in April Magnum launched the second edition of its hit online game ‘Magnum Pleasure Hunt‘. To extend the campaign further, a real time mobile augmented reality game was created that took the game to the streets of Amsterdam.

The game is currently ongoing and participants between April 22nd and April 29th can use the special mobile app to hunt down 150 chocolate bonbons that have been hidden across 9 locations in Amsterdam. The one who claims the most bonbons wins a free trip to New York, while the rest are rewarded with the new Magnum Infinity ice cream.

I find the the Magnum mobile game to be a toned down version of the Vodafone Buffer Busters game that ran in Germany last September. Either ways its good to see more brands using augmented reality as a medium of engagement.

Mickey Mouse brings Disney magic to NYC

Happy Birthday, Mickey Mouse! Walt Disney’s beloved icon turned 83 this month and Disney Parks celebrated at the Disney Store in Times Square with an augmented reality installation.

Disney is also using a Twitter hashtag #DisneyMemories to track the experiences at Times Square and the campaign.

This augmented reality installation seems to be trending with brands wanting to do live events, as National Geographic and Lynx have also used the same style of augmented reality to engage with their audience.

The Airwalk Invisible Pop Up Store

GoldRun and Young & Rubicam have created the world’s first invisible pop-up store, bringing limited edition Airwalk sneakers directly to the biggest skate & surf spots in the country. Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA.

Ford C-Max Augmented Reality

This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. This short film demonstrates how Ogilvy & Mather and digital production company Grand Visual in London have launched an augmented reality campaign featuring the new 7 seat Ford Grand C-MAX car on JCDecaux Innovate’s mall six-sheet screens at shopping centres in the UK.

The campaign allows users to interact with the car simply by holding their hands up to the screen. Virtual buttons allow the user to choose the colour of the car, open doors, fold the seats flat, turn the car 360 degrees and select demos of the car’s key features such as Active Park Assist.

This is the first outdoor augmented reality campaign to use 3D depth imaging technology in the UK. Rather than using a printed marker or symbol as a point of reference for interaction, the user interface is based on natural movement and hand gestures allowing any passerby to immediately start interacting with the screen content. A Panasonic D-Imager camera accurately measures the users real-time spatial depth output and Inition’s augmented reality software merges this real life footage with the 3D photo-real Grand C-MAX on screen.