Coca-Cola, whose Happiness Machine video was a runaway hit for the brand last year with 3 million views, is back with a sequel that offers more of an international flavor.
“Happiness Truck” takes place in Rio de Janeiro and is a twist on the original idea, which showed a Coke machine that spit out free Cokes, flowers, balloon animals, pizza and submarine sandwich at a college cafeteria. This time around, a special truck dispenses free Cokes as well as a beach toy, a surfboard, sunglasses, beach chairs, t-shirts and soccer balls.
TBWA\Tequila Hong Kong and Levi’s Hong Kong have invented a new way for their young audiences to express themselves with Soundwash, a concept developed for its Square Cut collection featuring five new styles of jeans.
Soundwash is a multi-dimensional interactive brand and music experience that lets the audience choose their favorite jeans style and then “Soundwash” the jeans to their favourite style of music including rock, hip hop and canto pop across multiple platforms.
Creatively, Soundwash cleverly rediscovers the authenticity of the classic American laundry and collides it with cutting-edge music styles to create a completely original brand experience using a Soundwash “machine”.
The concept is supported by limited edition packaging and gift accessories, a special Soundwash Laundry pop-up store in high traffic Tsim Sha Tsui, a branded iPhone game app, website and online viral video featuring local music band “Mr”.
The Soundwash iPhone app includes an engaging game where friends can compete with each other and see who can Soundwash the most number of jeans in 30 seconds. The top scorer of each week receives a pair of Levi’s Square Cut jeans.
Following the huge success of the Andes Teletransporter in 2009, and the Grand Prix win at the 2010 Cannes Advertising Festival, Andes the No. 1 beer from the Andean region of Argentina along with ad agency Del Campo Nazca Saatchi & Saatchi have engineered yet another way for the bros to throw off that female anchor.
Andes Friend Recovery (AFR) is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enabled men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else.
The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the Andes Friend Recovery website received over 2 million visits, 5000 of which were “recovered” friends.
How does it work?
Your friends go to a bar and sit at the Andes Friend Recovery table.
They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.
Wherever you are you have to log in to the AFR page and use the webcam to map your face.
Then you appear at the bar, via the Andes Friend Recovery robot.
Bredaphoto is an annual photo festival that is held between September 16 until October 24 in the Netherlands. During this period Breda lives and breaths photography. 50 photographers from all over the world come to show their vision on the present world that is up side down.
In order to encourage more people from the surrounding areas to visit their festival in 2010, they used the end of the dutch holiday season to infiltrate into the comfort zone of their target group. They successfully tied up with 12 regional photographic shops who while printing all the holiday photos also provided a photo from the Breda Photo festival. The contrast between the holiday photos and the photos shown by Breda were so stark that it was able to draw a whopping 55,000 visitors…a record for the festival.
In the Netherlands it is not so easy to switch from one Internet provider to another. It’s often a time-consuming business. This is the reason why a lot of people prefer not to switch.
Internet provider XS4ALL is changing all that by using the idea ‘Tonga: Where Time Begins’ in their new advertising campaign to let the Dutch internet users know that they can have their connection in one day i.e. if they order their connection at 11am Tonga time, then they can have it installed before it is 11am Netherlands time on the same day.
To make this promise tangible, Ogilvy Amsterdam erected a billboard on the Tonga post office. Tonga is an island in the Pacific Ocean where the local time is 11 hours ahead of the Netherlands. Alongside the billboard, a clock was placed showing the local time in Tonga.
Jung von Matt is once again looking for talent and this time its Art Directors. Living up to their famed creative reputation, they have once again devised a cheeky little way of poaching talent from their competition. 😆
This time they have used “Trojan horses” i.e. 15 well-known photographers who show their work regularly to the best creative agencies in Germany. Their job ads were integrated into the portfolios of these well-known photographers as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover.
Ogilvy Paris was entrusted to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you rent cars instead of buying them. So, they devised a wicked prank in which they towed away unsuspecting people’s cars, while replacing them with crushed cube cars, and a number to call for help. 😆 The phone number given was of a local radio station that was broadcasting live to everyone in Paris!
Burgeranch is an Israeli fast food chain that launched a new burger deal called “combina” which basically means “outsmarting the system” with the burger deal and getting a whole lot more food for less money.
So McCann Erickson Israel came up with a pretty unusual kind of engagement campaign for Burgeranch. To launch the burger deal, they based the campaign on the “combina” path. The first part of the official campaign drove users to an online quiz that was impossible to answer correctly, meanwhile, clues were seeded on how to hack the quiz by changing certain details in the URL. Once word spread, the campaign took off and what seemed like a risky campaign strategy turned out to be a big success!
A lot of women live with straight couch potatoe men. The kind of men, who turn the TV on, the moment they get home. So…LG decided to pick 5 desperate housewives and make their dream come true. How? By smashing their husband’s TV in front of them!
The desperate husband’s reaction were recorded with candid cameras that were installed in the house while they were away at work. The videos were then made into 5 viral which ended up having over 200,000 views on Flix (Israel’s leading video host).
A Glass of Water was a challenge created by Saatchi & Saatchi Stockholm for Toyota in Sweden. Its mission was to help drivers cut down their fuel consumption by 10% and ultimately reduce CO2 emissions to help achieve Toyota’s zero-emission vision.
So when the drivers registered on the program website, they accepted the challenge to place a glass of water on their dashboards or cup holders and then drive in a smooth manner that avoided spillage.
According to Toyota, the less you spill, the gentler you drive and therefore the less fuel you consume.
