Shopper Marketing 5 | SunMatrix Ramble

The smallest Ikea store in the world

With city populations on the rise, living spaces have become increasingly limited. Ikea however believes that no matter how cramped your space, there’s always a solution. To demonstrate this, they built an entire Ikea store in a 298×250 pixels web banner.

People looking for studio flats as well as one/two bedroom apartments were targeted. The tiny Ikea store held 2800 products and was placed in ImmobilienScout 24, Germany’s largest online real estate market. As with their full size stores, shoppers were able to browse by department and buy all of the featured products.

Daffy’s Virtual Peep Show in Times Square

Daffy’s, is a high fashion retail store that opened a new flagship store in Times Square, New York. The challenge they faced was to break through all the clutter in one of the most advertised locations in the country and tell people about their sales of up to 80% off.

So in a lewd throwback to Times Square’s rough-and-tumble days as the global peep show capital, ad agency Devito/Verdi USA with the help of Click 3X, combined the novelty of interactive gadgetry with the power of live performance to create an interactive virtual peep show…

Santa Tags

Brands generally use QR codes to direct consumers to websites. But this holiday season, J.C. Penney is taking a different approach.

As seen in the below video…J.C. Penney shoppers receive a “Santa Tag” sticker with each purchase this holiday season. These tags contain individualized QR codes that can be scanned with any QR code reader to record a personalized voice message! Gift recipients can, in turn, scan the codes to hear the recorded voice message when they open their gifts.

If there was a J.C. Penney around where I live, I would have definitely shopped there this season. 🙂

The Airwalk Invisible Pop Up Store

GoldRun and Young & Rubicam have created the world’s first invisible pop-up store, bringing limited edition Airwalk sneakers directly to the biggest skate & surf spots in the country. Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA.

The Future of Shopping & Money

Shopping is 24×7 and it happens everywhere – not just in a store or website. The intersection of smartphones, social media, online and offline shopping has put the consumer squarely in control. Hence PayPal has released the below hype video depicting what the future of shopping might look like with the introduction of PayPal’s next generation payment platforms, as they aim to re-imagine money…

This new payment platform will be a one-stop shop for merchants to engage their customers directly during every part of the shopping lifecycle…

I can’t wait to start using it! 🙂

NikeID Loop “Sneaker Customization”

Here is another interesting concept coming out of Miami Ad School, this time for Nike.

Since Nike has a huge range of sneakers, its next to impossible to try each one of them at the store. In fact its not even possible to find them all at the store.

So a unique interactive mirror using Microsofts Kinect Technology was created to customize the sneakers on the users feet. This way one could try on every pair of Nike sneakers ever made in record time.