A lot of women live with straight couch potatoe men. The kind of men, who turn the TV on, the moment they get home. So…LG decided to pick 5 desperate housewives and make their dream come true. How? By smashing their husband’s TV in front of them!
The desperate husband’s reaction were recorded with candid cameras that were installed in the house while they were away at work. The videos were then made into 5 viral which ended up having over 200,000 views on Flix (Israel’s leading video host).
Here is the next generation of interactive web banners…Tel Aviv ad agency Shalmor Avnon Amichay/Y&R promoted the new Yellow Pages Augmented Reality location based app by creating a banner that did exactly the same i.e. open your webcam and see the businesses around you…wave your hand to change businesses…click on a business to get to its Yellow Pages’ listing.
There are many radio stations in Tel Aviv, but only one is called “Radio Tel Aviv” and it can be found at 102FM. The task was to make all of Tel Aviv associate the city with the radio station.
Since all major streets in Tel Aviv have a building number “102”. One night ad agency Saatchi & Saatchi Tel Aviv transformed every building number “102” into an advertisement for the radio station, featuring the station’s frequency and tagline. Stickers were affixed onto the buildings, so that “102” became “102FM” with the station’s logo.
Publicis (E-dologic) and Promarket developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live with their friends on Facebook!
The Coca Cola Village 2010 event in Israel was run through Facebook, with teenagers needing to collect 10 Coca Cola caps each and eight friends who did the same. After registering online through Facebook they got an exclusive entry.
At the Coca Cola Village, they were asked to setup a special wrist band that would securely hold their Facebook login / password. Every time they swiped, it instantly updated their status with what they were doing at the event, keeping their friends up to date in real time. Plus the wrist band also allowed for automatic tagging of all the photos taken at the Coca Cola Village.
The event held 650 teenagers a day, and with the seamless Facebook integration, they generated 35,000+ posts every day for the three days totaling over 100,000 posts for the event!
This is the very first Cannes entry for TwentyThree, a new advertising agency from Tel-Aviv that became famous by hijacking Alex Bogusky’ Facebook page and then posting a ransom video requiring him to buy 1% of their agency!
With having got some pretty serious free publicity the world over, they have now entered this case study into the 2010 Cannes Festival.
