Super Bowl ads are the miniature version of the film industry. There is huge money involved and brands are torn between creating something new and noteworthy or falling back on established formulas.
So for its 2014 Super Bowl Commercial, Bud Light threw in a ton of actors including Arnold Schwarzenegger, Don Cheadle, Minka Kelly and one unsuspecting normal guy called Ian Rappaport. The ad went on to become something truly to remember. 😎
Coca-Cola is at it again, this time unleashing happiness in Sweden. A special Coke machine was put at a bus stop to spread some summer happiness in the middle of the cold and dark Nordic winter. The results…
Click here to see other Coca-Cola Happiness campaigns from around the world.
It’s that time of the year again! So here is my last and very Christmassy post for the year. 😉
Airports during the holiday season are generally filled with disgruntled people facing delays, lost luggage and other mishaps. So Canadian airline, WestJet decided to use this moment to treat weary travelers with a Christmas miracle.
With the help of a virtual Santa Claus, the airline asked unsuspecting passengers waiting to board their flights to Calgary from Toronto and Hamilton International Airports what they had on their Christmas wishlists this year.
Then with more than 150 WestJet employees they set about playing Santa’s elves, gathering personalized presents and delivering them to the Calgary airport before the unsuspecting passengers landed. At the baggage claim the passengers received their holiday miracle…
This however was not WestJet’s first attempt into spreading airport Christmas cheer. Last year, the airline had created a Christmas themed flash mob, complete with dancing elves, in the middle of an airport…
I would also like to take this opportunity to wish all my readers a Very Merry Christmas and a Happy New Year. Here’s a lovely remake of “Little Drummer Boy” by Pentatonix to bring this last Ramble of the year to a close. 😎
Newcastle beer wanted to promote its new beer “Cabbie” in LA. So they created a unique ambient marketing stunt where they put a huge megaphone on top of a typical British cab. Potential taxi customers were then invited inside the cab and asked to constantly promote the beer through the megaphone. In return they got a free taxi ride. If they stopped they were asked to leave the taxi ride midway.
The cabvertising received 67 noise complaints and by the end the entire city of LA had heard about the new Newcastle Cabbie.
What if you were singing holiday carols to a few friends at a karaoke bar, when suddenly your performance became a concert broadcast before thousands on the Jumbotron at a professional basketball game, in Times Square and on the screens of nearly every New York City taxicab. Would you keep singing?
In a bid to capture consumers imagination and attention in Canada, JWT worked with Mazda to turn select Cineplex cinemas in Toronto and Vancouver into immersive gaming experiences that also acted as a mass in cinema test drive. 😎
During November, before the feature film, a short film showed two Mazda3 cars racing. Interested audience members could sync their smartphones to control their own virtual vehicle and race against other members of the audience. An onscreen leaderboard tracked the progress and winners got various giveaways.
A survey made by TNS Gallup in Argentina showed that 5 out of every 10 Argentineans suffer from stress and that they expressed the need of a 5 to 10 minute break during the working day. So Berocca (vitamin tablets manufactured by Bayer) setup a “Mechanical Desk” and challenged passersby to send a tweet within 24 seconds of sitting on it. Sounds easy? Well, not really…
Zappos is an online shoe and clothing shop that loves to create unexpected stories that surprise and delight people while they go about their every day activities. So on the eve of Thanksgiving 2013 they created a delightful surprise for weary airplane passengers on what has come to be known as the worst travel day of the year.
At Houston’s George Bush Intercontinental Airport, American Airlines travelers were presented with a baggage claim that had been transformed into a wheel of fortune game in which everyone came out as a winner. The results…
This reminds me of a similar activitation done by Spainair on the eve of Christmas 2010. Click here for details.
The new boost technology in the running shoes from Adidas helps return energy to runners. To promote this, TBWA\Moscow developed a unique running project called “Charge the city with the energy of running”.
The project covered 4 running races i.e. Adidas Energy Run, Autumn Thunder, Color Run and the Moscow Marathon. All runners who participated in them were given mobile generators that transformed kinetic energy into electricity. The collected energy from these hundreds of runners was then channeled to illuminate a stadium in the town of Protvino that has had no light since 1984.
LG to make everyday life more fun and exciting, decided to bring a few surprises to the street. They found Juan, a video artist who took his hobby to another level with LG’s portable projectors. Together they surprised and entertained people in ways never expected…
