Category: Marketing Strategies

The Snapchat Pitch

Its been a while (2011) since I came across an innovative Social Media recruitment campaign. 🙂 In this latest example Norwegian ad agency DDB Oslo has tapped the growing trend of chat apps to attract talent to its agency.

To seek out new talent they created “The Snapchat Pitch”. Interested job seekers had to sum up their concept in 10 seconds or less via video, drawing or song and send it over to DDB Oslo via Snapchat. If the DDB creative department liked the pitch, they would fly the job seekers over to their office for a final interview.

Coca-Cola Happiness Machine #ReasonsToBelieve

Coca-Cola is at it again, this time unleashing happiness in Sweden. A special Coke machine was put at a bus stop to spread some summer happiness in the middle of the cold and dark Nordic winter. The results…

Click here to see other Coca-Cola Happiness campaigns from around the world.

Ikea Social Catalogue

Ikea has been innovating every year with their classic paper catalog. In Norway they decided to take this classic paper catalog and make a social media version of it. With zero budget, they asked their 130,000 Facebook and Instagram Fans to post the page of their favourite product on Instagram and add the hashtag #ikeakatalogen, for the chance of winning that product.

As a result, every week someone won the product they posted and within four weeks the whole catalog was available on Instagram.

Happy Holiday Videos 2013

Welcome back! Hope everyone had a great holiday season. Now for a great start to 2014! 🙂

Taking off from my last post, here are a series of holiday action videos created by agencies around the world in their lead up to Christmas 2013…

Christmas Chocolate Coin Factory by W+K London

Wieden+Kennedy London turned their Hanbury Street office window into a Christmas installation. Passers-by who inserted a 1 pound coin into Dan & Dave’s Chocolate Coin Factory activated the machine on display which then dispensed a special gold Belgian chocolate coin at the other end. All the money collected from this coin factory was donated towards building a new playground for Millfields Community School in Hackney, East London.

Disrupted Christmas by Holler

Holler an agency from Sydney created a live interactive installation that gave the general public a chance to disrupt the agency as it worked throughout the day. Electric Muscle Stimulation (EMS) units were hacked and hooked up to the Internet via IP cameras. Then key members of the agency were connected to the EMS units, and the Internet via a live stream. The public could then watch the agency staff online and instantaneously zapp them at will with the click of a button.

For each disruption the agency donated $1 to The Factory, a local community centre with a long history of supporting socially and economically disadvantaged local residents.

Happy Holidays by Victor & Spoils

Crowdsourcing agency Victor & Spoils for its holiday card transformed the Dove Body Evolution model into Santa Claus.

The More the Merrier by Publicis Groupe

The Publicis Groupe was back again with another Maurice Lévy YouTube video. This time however they worked with DigitasLBi to create a video that used the viewers webcam and facial recognition to count how many people were actually watching the video together. Then based on the number of viewers the video changed…

The Epic Christmas Split by Delov Digital

Delov Digital from Hungry used Chuck Norris to top Jean-Claude Van Damme’s epic Volvo split with the help of some serious digital enhancement.

Christmas Surprise

It’s that time of the year again! So here is my last and very Christmassy post for the year. 😉

Airports during the holiday season are generally filled with disgruntled people facing delays, lost luggage and other mishaps. So Canadian airline, WestJet decided to use this moment to treat weary travelers with a Christmas miracle.

With the help of a virtual Santa Claus, the airline asked unsuspecting passengers waiting to board their flights to Calgary from Toronto and Hamilton International Airports what they had on their Christmas wishlists this year.

Then with more than 150 WestJet employees they set about playing Santa’s elves, gathering personalized presents and delivering them to the Calgary airport before the unsuspecting passengers landed. At the baggage claim the passengers received their holiday miracle…

This however was not WestJet’s first attempt into spreading airport Christmas cheer. Last year, the airline had created a Christmas themed flash mob, complete with dancing elves, in the middle of an airport…

I would also like to take this opportunity to wish all my readers a Very Merry Christmas and a Happy New Year. Here’s a lovely remake of “Little Drummer Boy” by Pentatonix to bring this last Ramble of the year to a close. 😎

Newcastle Cabbie

Newcastle beer wanted to promote its new beer “Cabbie” in LA. So they created a unique ambient marketing stunt where they put a huge megaphone on top of a typical British cab. Potential taxi customers were then invited inside the cab and asked to constantly promote the beer through the megaphone. In return they got a free taxi ride. If they stopped they were asked to leave the taxi ride midway.

The cabvertising received 67 noise complaints and by the end the entire city of LA had heard about the new Newcastle Cabbie.

The Erasable Billboard

Today more than 75 million girls across the world are forced to go to work and not school. Most of the time only boys have access to education in less privileged countries. So charity organisation Plan along with CLM BBDO created an erasable billboard with an illustration that could be erased to reveal another illustration. The billboard was put up in a central location in Paris and Berlin. Passersby in both locations were given a chance to make a donation in exchange for a rubber that could be used to erase the drawing. The results…

Heineken Carol Karaoke

What if you were singing holiday carols to a few friends at a karaoke bar, when suddenly your performance became a concert broadcast before thousands on the Jumbotron at a professional basketball game, in Times Square and on the screens of nearly every New York City taxicab. Would you keep singing?

Mazda3 Fast Lane

In a bid to capture consumers imagination and attention in Canada, JWT worked with Mazda to turn select Cineplex cinemas in Toronto and Vancouver into immersive gaming experiences that also acted as a mass in cinema test drive. 😎

During November, before the feature film, a short film showed two Mazda3 cars racing. Interested audience members could sync their smartphones to control their own virtual vehicle and race against other members of the audience. An onscreen leaderboard tracked the progress and winners got various giveaways.

Berocca Mechanical Desk

A survey made by TNS Gallup in Argentina showed that 5 out of every 10 Argentineans suffer from stress and that they expressed the need of a 5 to 10 minute break during the working day. So Berocca (vitamin tablets manufactured by Bayer) setup a “Mechanical Desk” and challenged passersby to send a tweet within 24 seconds of sitting on it. Sounds easy? Well, not really…