Category: Shopper Marketing

Making magazines instantly interactive

Enabling readers to buy directly from magazines or newspapers is slowly going to become the industry standard, as revenues from print continue to slip.

Last year Ikea re-imagined their catalog via a special visual recognition app that brought its pages and offerings within to life. Now Marie Claire has taken it one step further by letting their readers use the Netpage app, to interact with its printed pages i.e. clip, save, share, watch and buy.

The Netpage app uses a combination of image recognition, augmented reality and digital twin technology. Hence no special codes, watermarks or special printing processes are required.

The future is all about content being fused with commerce so that it’s a quick step from reading about an item to buying it. So get ready! 😎

The in-store shopping revolution

With smartphone penetration crossing the halfway point, two new start-ups are pushing to change how we shop in-store…

QThru

QThru is a mobile point-of-sale platform that helps consumers at grocery and retail stores to shop, scan and check out using their Android and iOS smartphones…

Hointer

Hointer has automated jean shopping through QR codes. When scanned using the store’s app, the jean is delivered in the chosen size to a fitting room in the store and the customer is alerted to which room to visit. Once the jeans have been tried, customers can either send the jeans back into the system or swipe their card using a machine in each fitting room to make a purchase…

Red Stripe Musical Extravaganza

Red Stripe, a Jamaican Lager Beer brand transformed an ordinary looking East London corner shop into a singing, dancing, musical extravaganza. Products from all over the shop were turned into instruments that burst into a musical melody when a Red Stripe was selected by a customer – noodle pots became maracas, bottles turned into trumpets and cans into xylophone. 🙂

10 hidden cameras were installed to capture the customers reactions…

Ikea Catalogue Countdown Room

In July this year I had written about how Ikea had re-imagined their 2013 catalog with visual recognition technology that brought its pages and offerings within to life.

Now to launch it in Singapore and Malaysia they decided to build some excitement in order to break away from the yearly expectations of the catalogue arrival. So they teamed up with Leo Burnett Singapore to create a special interactive in-store catalogue countdown room that was then broadcasted live on their Facebook page…

Meat Pack Hijack

Meat Pack is the trendiest shoe store in Guatemala that is known for its edgy and irreverent style. For their new discount promotion they created Hijack, a GPS based tracking enhancement of their official Meat Pack smartphone app.

Every time a customer entered the official store of one of the brands sold at Meat Pack, the app would trigger a special promotional message that gave the customer a chance to earn a discount that started at 99% and then decreased by 1% every second. The countdown stopped when the customer reached the store. 😎

As a result more than 600 costumers were hijacked from the competitors and all discounted merchandise were sold in record time. For generating more word of mouth, the app also automatically posted the customers successful discount redemption on their Facebook profile.

A new kind of catalog

Every year, the Ikea Catalog inspires over 200 million people around the world to create homes they love. For 2013, Ikea is taking the inspiration one step further by bringing technology to their paper catalog and driving a more seamless connection to purchase.

Ikea has worked with ad agency McCann New York to re-imagine their catalog via a special visual recognition app that bring its pages and offerings within to life in the form of inspirational videos, designer stories, ‘x-ray’ vision that peeks inside furniture, and more.

Audi City London

To solve space challenges at its retail outlet in Piccadilly Circus, Audi has used groundbreaking technology to present its growing model line-up. Visitors can now digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on special powerwalls.

Various details such as drivetrain, bodyshell, LED light technology etc are presented with interactive gestures, touch and physical sample recognition methods. The whole immersive experience helps make the innovations understandable on an intuitive level.

The future of automotive retail is here and Audi is leading the way, with plans to roll out the experience at 20 locations in major international cities by 2015.

Goertz Virtual Shoe Fitting

In September last year I had written about a Nike Sneaker Customization concept from Miami Ad School. Since then ad agency kempertrautmann along with German shoe retailer Goertz have created the same virtual shoe store at Hamburg Central Station and successfully transformed a digital billboard into a point of sale for shoes!

Using Microsoft Kinect gesture controls, the feet of the shopper were first scanned and reproduced on the screen. A choice of shoes were then presented to try on and enjoy virtually. A special social component even allowed shoppers to share a snapshot of them with the shoes on Facebook. Those that decided to buy, were given a QR code that lead them to a mobile checkout, with next day delivery. 😎

Emart Sunny Sale

Korea continues to set the standard in creative QR Code campaigns! In June last year Homeplus in South Korea had used QR Codes to create a virtual store in a subway station.

Now Emart, South Korea’s largest retailer has created shadow QR codes across the city that only become visible when the sun is at the correct angle in the sky i.e. between midday and 1pm. Consumers who scanned the QR Code during this period were re-directed to the Emart online store where they received $12 coupons for products that would be delivered to their homes.

The Sundial QR Codes were installed at 36 locations across Seoul and served more than 12,000 coupons. Emart membership increased by 58% and lunch hour sales went up by 25%.

Puma Fastest Purchase

Puma Faas 500 are supposedly the fastest sneakers in the world. So Puma Mexico created an in store initiative where they increased their store sales by rewarding their fastest customers.

Customers were made to take a ticket when they entered the store and another one when they checked out. Depending on how much time it took them to purchase the shoe, they got a discount! 😎