With summer coming up and an ice cold soda in your hand, people around you are bound to hope that you will share the soda with them. The normal way of doing so would be to sip from the same opening. Now in an attempt to create another way of sharing happiness, Coca-Cola teamed up with Ogilvy in Singapore and France to create a shareable can of Coke that splits into two and creates two half pints. The results…
Mexican energy drink Gladiator has created a “USB Can” which is not exactly a USB, but it does feature a packaging innovation that gives the user storage when they need it. 😎
Users who wish to make use of the USB can are directed to a website where they need to connect with Facebook and scan their can to get access to upload files from their computer. The uploaded files can then be unlocked on another computer by scanning the same USB Can.
Not every music fan reads Billboard Magazine, but every music fan has music on their phone. So Ogilvy & Mather Brazil created a magazine dispenser that gave away a free magazine if you proved you are a fan of the artist on the cover of Billboard Magazine.
To get a free copy, all one needed to do was plug their iPhone into the Fan Check Machine and let it analyze the music library. If the machine found more than 20 songs by the artist on the cover of Billboard, you got the magazine for free. 😎
In May 2012, Emart created the Sunny Sale campaign which distributed coupons through a sun activated QR Code. Now in their latest campaign they have created “Flying Stores” which are nothing but truck-shaped balloons fitted with a Wifi router. 😎
These special balloon stores were floated in every corner of Seoul and people who could not get to an Emart store during the day, could then easily hook on to the balloons Wi-Fi signal and order directly online. As a result, Emart sales soared both in online and offline stores. Mobile sales increased by 157% and the E-Mart app got downloaded more than 50,000 times during the promotion month.
Also click here to see the 2011 flying fish balloons campaign done for the Sea Life park in Speyer, Germany.
Here are two campaigns that Heineken created in Europe to giveaway seats for the UEFA Champions League finals in London last month. 😎
Heineken challenged football fans at a furniture store in Netherlands to convince their ladies into buying a $1899 set of plastic stadium chairs for their home. If they did managed to pull it off, they would win a trip to the finals. The result…
In Italy, Heineken hid 20 tickets under 20 Wembley seats and spread them around Rome and Milan. Fans then had only one hour to find them and secure their place in finals. The results…
In the last weeks I came across two campaigns that revolved around Mobile Orchestra. So I decided to bundle them together…
Draft FCB was given the task to bring the Hamburg Philharmonic Orchestra and its classical music back to life by addressing a younger audience. So an “Acousticons App” was created that allowed people to chat just like in any other messenger app, but with a wide range of musical emoticons that let one feel the emotional power of classical music through the text messages. The App also contained the current season’s programme and a direct link to order tickets.
To promote a new “all-digital” bank in Europe called Hello Bank!, BNP Paribas and ad agency B-Roll wired up 60 musicians with smartphones and tablets for a rousing rendition of “Carmen.”
During the 2012 European Championship, Nike worked with their agency DoubleYou to conduct a real-time social media monitoring campaign that captured the conversations relating to Spanish football players sponsored by Nike. The data collected was then tabulated in the backend and the players were assigned points. These points were then displayed to the fans via a custom Facebook app. At the end the leading player was set to bear Nike’s message of “My Time Is Now”.
And the player was…
Last year Hellmann’s in Brazil came up with a novel way to encourage consumers to use their mayonnaise for more than just sandwiches. The brand teamed up with supermarket chain St Marche to install special software in 100 of its cash registers. The software then recognized when consumers bought Hellmann’s and tracked other items they were buying. At the time of payment it printed recipes that combined several of the ingredients on the receipt. In the first month alone of the three month experiment, sales increased by 44%.
Now for their new campaign, shopping carts at Pão de Açúcar shopping center in São Paulo were mounted with special NFC enabled touchscreen devices. So when consumers walked through the various aisles, the touchscreen automatically detected what was on the nearby shelf and suggested an appropriate recipe.
This way the customers constantly discovered new receipies that used Hellmann’s mayonnaise. If the recipe was liked, the customer could further interact with the display to find the location of the necessary ingredients in the store, or share the recipe with friends via email.
As a result 45,000 customers were involved in the campaign and sales rose by almost 70 percent.
Coca-Cola’s iconic logo has been around for over a century. Then recently someone discovered that the Danish flag was hidden in the Coca-Cola logo. Since several global surveys show Denmark to be the happiest country in the world, Coca-Cola decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags.
Since everyone who comes to the airport does not always bring a flag, the welcome isn’t as big and happy as it could be. So McCann Copenhagen created a special poster where people could take flags straight from the Coca-Cola logo. Thus giving everyone the chance to create a happy welcome to the world’s happiest country.
In the last week or so I came across two campaigns that used video to innovatively deliver their message…
The Volkswagen Side Assist feature helps drivers avoid accidents by showing other vehicles when they are in the side mirror’s blind spot. So to drive home the message AlmapBBDO developed a film that used YouTube’s play bar to show the difference the VW Side Assist made in people’s lives.
Amnesty Norway in an attempt to change the Norwegian law on sexual assault and rape, developed a film that used a custom video player to pop up the key message. The campaign was a success and the law is about to change, as a direct consequence of the campaign.
The full version of the video can be experienced here.
