Ben & Jerry’s has jumped onto the Instagram bandwagon by creating a photo contest that challenges fans to capture their “euphoria” towards the brand. Winners from around the world are then to be featured in special Ben & Jerry’s advertising (local print, bus station and billboards) that would appear near their homes. 🙂
For more information visit CaptureEuphoria.BenJerry.com.
Last year in August I had written about how Ushuaïa Beach Hotel in Ibiza, had become the world’s first hotel to use RFID-enabled wristbands to engage with its guests. Then in June 2012 they rolled out a biometric payment system that pushed the boundaries of cardless payments.
Guests who wished to use the new PayTouch system were required to register their credit card details along with their biometric data of their right index and middle fingers with the hotel. After which payments at all facilities at the destination were done by simply pressing the guests fingers against a fingerprint recognition device.
Now for 2013 the hotel is gearing up to replace its 2011 RFID-enabled wristbands with the above touch technology. Special touch screens are going to be installed around the hotel that provide guests access to their Facebook profiles by simply placing their fingers on a biometric sensor. However the updates on Facebook will be limited to a selection of automated actions like taking a photo, updating their current location and liking the hotels ongoing event.
Ushuaïa Beach Hotel is truly setting an example for others in the hospitality industry by using technology to improve customer experience and spreading the word about their hotel. 😎
Microsoft has been heavily advertising the new Windows 8, Surface RT and Windows Phone 8 along with their respective features. In Norway, Microsoft partnered with Norwegian electro rock band ‘Datarock’ to bring the experience of its Windows 8 and Windows Phone 8 Live Tile functionality to the unsuspecting residents of downtown Oslo. The result was an evening to remember…
Shoe brand Aldo in Israel organized a guerilla stunt where passers-by had to stand on a welcome mat, take a picture of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size. After successfully completing this task they were asked to ring the bell in front of them and wait for 120 seconds. Post which they received a surprise gift. 😉
Unilever sampled the new Lux Magic Spell shower soap in various ladies shower rooms across spas, clubs and gyms in Singapore. The walls and floors of all these shower rooms were covered with special stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal the message and beautiful trails of orchids…
To get into the minds of tourists, Turismo de Portugal decided to fuse the QR Code technology with Portugal’s historical cobblestone tradition. As a result they ended up creating the worlds first QR Code made from Portuguese cobblestones.
The first QR Code was embedded in the city grounds of Lisbon, followed by Barcelona which holds the distinction of being the world’s most visited city. The resounding success of the campaign has led to plans of similar QR Codes being embedded in cities like Berlin, Paris, Tokyo, New York, Viena, Goa, Lima, Oslo…
The quality of roads is an eternal problem in Yekaterinburg, the fourth largest city of Russia. A local news website Ura.ru therefore decided to pressure the local politicians to do something about the quality of the roads. So one night with the help of ad agency Voskhod, they drew the faces of the governor, the mayor and the vice-mayor on three potholes in the city center. Next day the news about the caricatures became a sensation and with the intense PR around them the politicians could no longer sit idle…
Jameson Irish Whiskey has recently launched a huge outdoor campaign where they have teamed up with augmented reality specialist Blippar for their image recognition technology.
People with the Blippar app can now scan any Jameson Irish Whiskey ad or bottle and immediately get immersed in a Jameson Irish Whiskey version of Space Invaders…
Having played the game myself, I found it would have been a better experience if they had just allowed players to tilt the phone around, instead of non stop tapping at the screen. However it is still good to see more brands innovating like this.
If you would like to give it a try, then download the Blippar app on your smartphone and scan the below bottle to start playing…
PolskieRadio.pl is a news portal with the largest radio recordings database in Poland. To promote them at one of the biggest science fairs in Europe – Science Picnic, their agency Hypermedia Isobar created a special event.
Using 3D printing technology, they printed out some of the most famous historical radio recordings. Visitors were then allowed to touch these important sounds of the XX century.
Last year tourists visiting the La Rambla neighborhood in Barcelona were also able to experience the same 3D printing technology. But at that time they were able to pose and create their very own three-dimensionally statues.
At Antwerp Central station, Coke Zero challenged unsuspecting train passengers to unlock the 007 in them and get a chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win. 😎
