The Rugby World Cup is currently underway in New Zealand and there is no better time than now for Lynx to do what they do best in their advertising – flaunt honeys. With over 600,000 views in it’s first week, you can tell there are a lot of people learning the rules of rugby! No need for a real explanation here… 😉
Shopping is 24×7 and it happens everywhere – not just in a store or website. The intersection of smartphones, social media, online and offline shopping has put the consumer squarely in control. Hence PayPal has released the below hype video depicting what the future of shopping might look like with the introduction of PayPal’s next generation payment platforms, as they aim to re-imagine money…
This new payment platform will be a one-stop shop for merchants to engage their customers directly during every part of the shopping lifecycle…
I can’t wait to start using it! 🙂
“Take action in your life and reALISe your dreams” was the intention when Albert Hatchwell and Isabelle Hammerich established ALIS in 1995. From 1995 until now ALIS has evolved from a small underground movement in Christiania (Denmark) to a company that creates opportunities and inspiration.
In a recent fun and well-thought of guerrilla marketing activity for their company in Denmark, ALIS has taken original Danish election posters and added a few new elements to them. The message at the end being “more skateboards on the agenda.” 😎
Check it out…
Utility rates for heating and energy keep growing. In turn people in Russia waste huge amounts of money through windows that cause heat loss during the cold Russian winters. Rehau windows however prevents such heat loss and considerably saves expenses for heating. So ad agency Voskhod decided to demonstrate how people waste money, by literally throwing it out of their low-quality windows.
The promotion generated public excitement. More than 200 media channels covered the story, including the most popular TV channels, broadcasting stations, newspapers and web-sites. Throwing out 240,000 rubles (US$7000) got Rehau free media that reached over 40 million Russians and their message of “Heatonomy” spread all over the country.
The Buffer Busters are the new Ghost Busters from Vodafone Germany. The telecom giant has launched an augmented reality mobile application that transforms German cities into a video game arena!
Starting from the brief “Vodafone is the fastest mobile network in Germany”, ad agency North Kingdom Stockholm has created a digital story revolving around so-called Buffer Monsters that represent everything slow in our everyday surroundings.
Users who play the game have to capture these monsters by using their iPhone or Android smart phones. When 50 monsters have been captured, the user needs to visit a near by Vodafone Store to dump them and continue playing. The best Buffer Busters will win a lifetime plan from Vodafone! 😎
The TVC supporting the initiative is also very well done…
Publicis Israel and e-dologic are back with a new campaign for Prigat, a leading company in the Israeli fruit juice market.
This time they have used innovative digital billboards called “Smile Stations” to send real time messages at various train stations. The aim was to get passers by to smile, and like their message.
People walking by could approach the screen and press a physical “Like” button. This in turn would broadcast the video of the moment back to the user who sent it via the Prigat Facebook Page. Users who generated the most smiles won a prize.
There were over 10,000 messages sent to screens at train stations around Israel and thousands of people responded by hitting the like button…
We have seen a string of guerilla recruitment campaigns from various ad agencies this year. In this latest example Jung Von Matt/Alster from Germany has created a new way to attract talent.
We all know creative people love to win awards. A lot of awards! After which they just lie in their offices. So Jung Von Matt/Alster has introduced a tool to store them in a nicer way…in ones pocket with their new Award Shelf iPhone app.
After installing the Award Shelf app creatives can organize their awards on a virtual shelf with the appropriate description, share them via email or Facebook and even create a PDF with which they can apply directly for a job at Jung von Matt! 😎
Want to create your own pocket award shelf? Get it from www.theawardshelf.com
The sales of Durex Taiwan were on the decline. To increase condom purchases they needed to remind their young audience of the risks of unprotected sex. This was effectively done in other markets via sampling. Given the cultural taboos in Taiwan, regular promoters in the streets were not being able to achieve the daily contact goals.
OgilvyAction was given the challenge to find a new and more effective way to get the Durex products into the consumers hands and start a conversation. The insight Ogilvy had was that all Taiwanese frequently consult fortune-tellers to know their fate in wealth, health and especially love. With a very limited budget they created an unbranded fortune-teller machine called “Xerud” and placed it in bars, nightclubs and karaoke bars.
“Xerud” handed out predictions related to one’s sexual life and relationships together with a sample condom based on the forecast and the product benefits. The sample pack also contained educational tips about safe sex.
On an average a street promoter hands out 23 samples an hour. “Xerud” handed out an average of 77!
Volkswagen has turned the E6, the Norwegian equivalent to Route 66, into a real time online game of roulette using Google Maps.
Ad agency Try from Oslo devised this game in order to highlight the main feature i.e. the low fuel consumption of the new Golf BlueMotion car, in a meaningful and memorable way to the consumers.
In the BlueMotion Roulette game users were asked to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car stopped on their selected spot, they would win it! Each user could only have one guess, so in order to maximize their chance, they had to find out more about the car. 😎
Wunderman Buenos Aires was given the task to launch the new Nokia N8 smart phone. So they created a twitter based activation campaign called #The8N8.
To start with, Nokia enlisted top celebrities to help tweet various questions, clues and features of the phone. Users had to then find these clues, follow the celebrity and respond to those tweets correctly in the fastest time in order to earn the celebrity follow back. The first 8 people to get 8 celebrities to follow them back won the new Nokia N8.
The campaign was successful as Nokia was able to reach 300,000 Twitter users. They also managed to increase their fan base on Twitter and Facebook by over 100%!
