A first of it’s kind fully interactive movie that offers an interactive game experience, while it records visitors behavior and offers them the chance to resume it anytime they want.
Click on the above screenshot to view the interactive movie.
The concept of the movie is a prequel to the original Lacta Chocolates TV ad seen here…
Is this the beginning of a new form of branded entertainment campaigns? Kudos to OgilvyOne Athens.
10 years back the Internet was the big upcoming thing and everyone was scrambling to make web sites…then last year thanks to the iPhone, mobile got the much needed push and this has now made it the next big thing for the coming decade. 🙂
Google, Apple, Nokia, Samsung…are going all out to build the best phones and this in turn is facilitating a rapid evolution of Augmented Reality…just the same way we saw Social Media evolve out of the Internet.
So here comes the future…
— The first mobile AR browser that premiered in the Netherlands this June 2009
— AR is also starting to be used with print…Esquire Magazine is offering some AR-enhanced ads in this December issue.
Adobe’s marketing chief Ann Lewnes said at the recent MIXX conference that Augmented Reality could become the direct mail of the 21st Century, by tying a physical mailing to a Web experience when someone holds a page up to her computer’s camera.
Volvo is aiming to move away from its perception as a cold Swedish marque, more famous for just being safe, with an emotion-led brand campaign.
A global campaign, by incumbent ad agency Sapient Nitro, focuses on making Volvo a more ‘modern, innovative and engaging’ brand. The activity is built around the line, ‘There’s more to life than a Volvo’.
Copy for the print ad reads: ‘There’s more to life than a Volvo. There’s running off for a weekend, with no phone reception. Running into an old friend and rolling back the years. Running into your ex and running right past. […] And there’s not running into the car ahead of you, in your XC60. That’s why you drive one.’
In Germany we see a very unique 3D projection taking place to drive home the ‘There’s more to life than a Volvo’.
The 3D projection video you are about to see has been done in Frankfurt and produced by NuFormer in co-orporation with Saatchi & Saatchi.
Todd Jamison happens to be the unfortunate owner of the crushed 2004 Hyundai Elantra that played a starring role in a recent viral YouTube video.
Here is the security footage from October 22, 2009 in an Ontario, Canada parking lot. It highlights the worst parking job ever… 😆
Not so fast…the folks at Hyundai Canada seized the opportunity to be the heroes in this story, and surprised Jamison with a brand new 2010 Hyundai Elantra Touring on October 30, 2009.
They also captured the moment on film… 😎
There are many Argentinians who are living around the world and missing their families, friends and neighborhood.
With this campaign ‘Repatriate an Argentinian’ with a Dulce de leche iLolay, you can bring them back. The most voted Argentinian will be brought back to the country and the people who refer their friends stand to win a free trip to Mendoza, Ushuaia or Iguazu.
Having lived in Argentina myself I can say that this campaign done by JWT Argentina would definitely strike the right cord with the intended target audience. It has already got over 400 registrations and counting.
Dulce de leche
A South American caramelized sweetened condensed milk product of Argentinean origin rivaling Nutella for worldwide consumption. Makes a nice cheesecake flavor. Spreadable on other stuff, but also directly ingestible by spoon if desperate.
Twitter is available via SMS in the US, Canada, UK and New Zealand. With a recent tie-up with Airtel, it has now ventured into India. This ‘exclusive’ tie-up will last only four weeks, after which some of the other service providers in India will also start offering the service.
So Airtel to fully exploit its exclusivity period has come up with a series of great ads which are trying to ensure that consumers largely associate Twitter with the Airtel brand.
The deal with Airtel will enable Twitter to send below-140-characters “tweets” at the rates of regular SMS messages and receive them for free.
Kudos to the creative team from Rediffusion Y&R.
I could not have put it any better 😎
Here is a Swedish company called Ocean Observations leading the way with some really cutting edge concept implementations of ‘what if iPhone had…’
Out of the below three concepts Exposé has already been built and released on Cydia as ‘Orbit’…however I am still waiting to see if it will make it to the app store anytime soon. 💡
It’s really amazing to see stuff like this being thought of as it just about changes everything one could expect from a mobile. 😎
Without further a due…
The 2009 campaign from ING bank that focuses on easy features…by JWT Bangalore.
Here is a great ad from Vodafone…done by an agency called Santo from Argentina.
Have we not all gone through this emotion at some point of our life? 😆
