Microsoft has been heavily advertising the new Windows 8, Surface RT and Windows Phone 8 along with their respective features. In Norway, Microsoft partnered with Norwegian electro rock band ‘Datarock’ to bring the experience of its Windows 8 and Windows Phone 8 Live Tile functionality to the unsuspecting residents of downtown Oslo. The result was an evening to remember…
Shoe brand Aldo in Israel organized a guerilla stunt where passers-by had to stand on a welcome mat, take a picture of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size. After successfully completing this task they were asked to ring the bell in front of them and wait for 120 seconds. Post which they received a surprise gift. 😉
Unilever sampled the new Lux Magic Spell shower soap in various ladies shower rooms across spas, clubs and gyms in Singapore. The walls and floors of all these shower rooms were covered with special stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal the message and beautiful trails of orchids…
To get into the minds of tourists, Turismo de Portugal decided to fuse the QR Code technology with Portugal’s historical cobblestone tradition. As a result they ended up creating the worlds first QR Code made from Portuguese cobblestones.
The first QR Code was embedded in the city grounds of Lisbon, followed by Barcelona which holds the distinction of being the world’s most visited city. The resounding success of the campaign has led to plans of similar QR Codes being embedded in cities like Berlin, Paris, Tokyo, New York, Viena, Goa, Lima, Oslo…
The quality of roads is an eternal problem in Yekaterinburg, the fourth largest city of Russia. A local news website Ura.ru therefore decided to pressure the local politicians to do something about the quality of the roads. So one night with the help of ad agency Voskhod, they drew the faces of the governor, the mayor and the vice-mayor on three potholes in the city center. Next day the news about the caricatures became a sensation and with the intense PR around them the politicians could no longer sit idle…
PolskieRadio.pl is a news portal with the largest radio recordings database in Poland. To promote them at one of the biggest science fairs in Europe – Science Picnic, their agency Hypermedia Isobar created a special event.
Using 3D printing technology, they printed out some of the most famous historical radio recordings. Visitors were then allowed to touch these important sounds of the XX century.
Last year tourists visiting the La Rambla neighborhood in Barcelona were also able to experience the same 3D printing technology. But at that time they were able to pose and create their very own three-dimensionally statues.
At Antwerp Central station, Coke Zero challenged unsuspecting train passengers to unlock the 007 in them and get a chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win. 😎
France’s national state-owned railway ‘SNCF’ is back with another live event. This time with ad agency TBWA\Paris they have set out to promote the launch of their new direct Lyon (FR) to Brussels (BE) train route.
A 3 meter high cube was placed in Place de la République, Lyon with the message “Take a look at Brussels”. Passers-by who peaked into the hole were instantly transported to Brussels and greeted live by a Belgian music band. 🙂
Just last week I wrote about the Heineken Star Player app that has been designed to let fans interact in real time with the nail biting action of the UEFA Champions League.
To promote the same Star Player app in Italy, Heineken decided to prank a famous sports bar in Milan which had Italian football legends Billy Costacurta and José Altafini giving live commentary on the UEFA Champions League final match. What nobody in the pub knew was that Heineken had hidden cameras everywhere and that they had delayed the match broadcast by two minutes just so that people in the audience could upstage the legends by calling shots before they were even made. 😎
Last month in London, Kelloggs setup a pop up store where passers-by who walked in could try the low calorie snacks and then post a review on Twitter. ‘Special K girls’ in red dresses who manned the store, checked each customer’s tweet before handing over a packet of Special K Cracker crisps.
