Category: Marketing Strategies

Nike Phenomenal Shot

Social media and mobile devices have driven fundamental changes in consumer behavior and opened up new avenues for consumers to engage with brands. The need to move faster is greater now than it has ever been. Hence more and more brands around the world have been learning from social media and deploying real time digital and traditional media strategies.

During the recently concluded World Cup in Brazil, Google teamed up with Nike to generate eight different real time campaigns that allowed fans to celebrate, remix and share memorable sports moments, just seconds after they happened. As a result Nike got over two million fan interactions across 200 different countries.

To try it out yourself hop over to riskeverything.nike.com.

Pay Per Laugh

In mid-2013, the art industry in Spain suffered a big blow. The government decided to raise tax for theatrical shows from 8% to 21%, resulting in a great loss of audience. So independent comedy theatre company Teatreneu decided to launch a comedy show that you paid for only when you laughed.

Entrace to the show was totally free. But for every laugh during the show the spectator had to pay 30 euro cents, with the maximum amount being 24 Euros for 80 laughs. This unique way of charging for the show was made possible by fitting each theatre seat with a facial recognition system that detected the smile of the spectators.

As a result, the average price of the ticket increased by 6 Euros. The technology used was the talk of the town and it increased the show viewership by 35%.

The Football Machine

Herta a German subsidiary of the Nestle Group, launched a new product in Belgium called Knacki FootBall – small meatballs that look like footballs.

Then at a local train station, they placed a vending machine that offered these meatballs for free. But what people did not know was that to get the free meatballs they had to play a game of football inside the vending machine against a Belgian football legend Leo Van Der Elst. The results…

Nivea Protection Ad

Last year Nivea transformed a regular print ad into a portable solar charger for smartphones. Now in their latest ad they have made the right side detachable, so that people on the beaches of Brazil can use it as a trackable bracelet.

Parents wishing to keep an eye on their children, can now rip off this bracelet, attach it to their child’s arm and then download the companion app for it. In the app they can then add each child’s name to the bracelet and set the maximum distance each child can wander. If the child goes too far, the app sends a loud alert to let them know.

The Donor Cable

Azerbaijan has the world’s highest number of children born with the blood disorder thalassemia, a hereditary disease primarily found among Mediterranean cultures. The illness requires extensive blood transfusions for babies, and hospitals often lack the needed amount of donated blood.

So Y&R Moscow partnered with Azerbaijan cellular network Nar Mobile to re-imagine blood donations for today’s digital world. Together they created a special wearable bracelet that let smartphone owners easily donate power to another.

The unique “donor cables” were an instant hit and the country saw an increase in blood donation by 335%.

Hellmann’s ReciTweet

In the past, Hellmann’s has used novel ways to encourage consumers to use their mayonnaise for more than just sandwiches. Now for their latest campaign they have teamed up with Ogilvy Brazil to create Recitweet.

Consumers who don’t know what to do with the contents of their fridges can now tweet their ingredients with the hashtag #PreparaPraMim (prepare for me in Portuguese). Then as a tweet back the consumers receive a recipe from Hellmann’s that uses the exact same food from their fridge. Here is a short video on how it works…

The Last Game

In a build up to the first match of the 2014 FIFA World Cup, Nike Football has released a five minute animated film that features some of the world’s greatest footballers on a mission to save football from the hands of a villainous mastermind, The Scientist.

In a future where brilliant football has ceased to exist and the game has become almost extinct. Brazilian legend Ronaldo (O Fenómeno) decides enough is enough and goes on a mission to reignite the game with brilliant football with the help of a re-assembled group of the world’s most brilliant players.

In the final minutes of the film, Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno are seen battling the ‘perfect’ football clones in a winner take all match. 😎

Coca-Cola Light: The Return of Love

In 2009 Coca-Cola Light was taken out of the Brazilian market. But even after its five year absence, 99% of the Brazilians still had the brand in their minds. So for their 2014 relaunch they identified 150 influencers that were also real Coca-Cola Light lovers. Then a special handmade suitcase was delivered to each one of them. The suitcase contained a personal letter with the relaunch news and a ritual to send the Coca-Cola Light cans to special friends with their names handwritten on it. The results…

Surprise wedding on a plane #FlightYes14

The secret to epic video marketing is to start with the smile of your audience, and then work back from there. So in their latest video marketing stunt, Thomas Cook Travel Belgium managed to do just that.

Thomas Cook asked their fans on Facebook, if given the chance, would they marry their love on a plane. From a number of replies, one lucky fan was chosen and an elaborate wedding for him was planed at 35,000 feet. The entire stunt was funded by Thomas Cook, while the airline and family did their part to make it all come together seamlessly. Here is a six and half minute video on how it all unfolded…

Save the Sundae Cone

Summer is here and McDonald’s is back with another cool interactive outdoor advertising campaign. This time they have used a giant LED billboard in the middle of Bukit Bintang, one of Kuala Lumpur’s most famous shopping districts.

The LED billboard showcased McDonald’s iconic Sundae Cone in all its glory. However, there was one problem – it was melting. To save the cone people had to use their smartphones to spin the fan on the billboard, bring the temperature down and save the melting Sundae Cone. 😎