For the 50th anniversary of the Porsche 911, Shanghai based ad agency Fred & Farid recorded the sounds from all 7 generations of 911’s. The sounds were then made availble on the web via a musical keyboard, where Porsche fans from China and around the world could login and compose their own tunes.
The official “Birthday Song tune” from Porsche received over 6.9 million video views and the musical keyboard was played over 1.5 million times.
Borders between media are blurring. Books are being swiped, magazines digitally scrolled and even in print one can today occasionally navigate. So it is no surprise when regular paper posters come to life on being combined with bluetooth, conductive ink, sensors and speakers.
Looking for an innovative way to mark New Zealand’s Music Month, Beck’s partnered with Shine to design a playable poster. Using conductive ink and speakers the posters were made playable with a simple tap of the finger…
Herb and spice brand Schwartz is all about flavour. So to dramatise flavour which was invisible and silent, they got print tech collective Novalia and ad agency Grey London to collaborate on an interactive poster. The poster used conductive ink to turn the surface area of the paper into an interactive interface that also connected to the viewers smartphone to deliver a richer experience…
Agency Republic from UK, created a poster with an embedded sensor which when knocked changed the song being played on the agencies shared sound system…
20 years ago, South Africa elected Nelson Mandela in the country’s first-ever democratic election. This lead Archbishop Desmond Tutu to coin the phrase “The Rainbow Nation,” referring to the country’s diverse people.
Now to celebrate this 20th anniversary of democracy, Coca-Cola decided to literally create rainbows. Using sunlight, water, some fancy science and a little bit of magic, they made rainbows pop up all over Johannesburg. Some rainbows even reached the ground, for those who sought to discover where they ended.
To promote V-Power Ethanol as the official fuel of Brazil’s Stock Car (motorsport) series, Shell created an eye catching stunt that used a large invisible digital screen at a gas station. So when drivers pulled up for gas, the screen instantly transformed their regular cars into real race cars…
To capitalize on the lead up of the 2014 FIFA World Cup, Brazilian fast food chain Giraffas created a mobile game that turned their tray papers into a virtual soccer field. To play, the consumers had to rip the side of the paper tray, make a paper ball and flick it into their mobile screens. 😎
7 million tray papers were printed and the game was made possible by using the smartphone camera to recognize the ball distance, accelerometer to identify the trajectory of the kick and the microphone to recognize the area of the impact.
iBeacons are the future of retail. However last week I spotted two unique examples of how the technology could be used beyond retail…
GranataPet is a pet food company from the Bavarian Alps. In their latest campaign, they decided to port the fitness hype from the human world to the dog world.
With the help of their ad agency MRM / McCann Germany, they developed a SnackBall Machine that automatically launched a tennis ball (embedded with an iBeacon) in the park when the dog owner checked-in with #snackball on Twitter. The dog that quickly returned with the ball was then rewarded with a healthy GranataPet Snack, that was activated by the proximity of the ball to the machine.
Since its launch across various large German cities, GranataPet has seen a 27% lift in sales at various local pet food shops.
Australian company Tzukuri (phonetic spelling of “to make” in Japanese) has successfully combined a tiny iBeacon chip with regular sunglasses, that automatically and permanently connect with the users iPhone. So when the user leaves the sunglasses somewhere he is automatically alerted via a custom iPhone app.
More infos on the glasses are available at: www.tzukuri.com
Over the years Coca-Cola has experimented with their vending machines and tried to make them much more than just the average soda-spitter-outer.
Last year they placed two vending machines, one in India and the other in Pakistan and turned them into a communication portal. These “Small World Machines” allowed citizens from both countries to interact with each other and even complete shared tasks for which the machines rewarded them with a Coke.
The success of that has inspired Coca-Cola to once again bring fighting parties together. Now instead of bringing together nations at odds, it has tapped into the rivalry between Italian soccer teams Inter and Milan.
To ease the aggression between the fans, Coca-Cola installed their “Fair Play Machines” on opposite sides of Milan’s San Siro stadium as the teams faced off. Pressing the button of one machine dropped a Coke can down the chute of that on the side of the rival team. So this way rivals could only receive Cokes from each other. The results…
To reach designers with a passion for typography, Jung von Matt/Alster created a font of their own. Dubbed the “Troja Script”, the font showed a recruitment ad instead of the usual font preview.
After being uploaded to various free font websites, the font generated 14,000 downloads and 23 applications for the open position at the agency.
Do you have what it takes to handle the World’s Toughest Job? Mullen, an advertising agency in Boston, posted online and in newspapers a fake “Director of Operations” job for one of their clients. With over 2.7 million impressions from the paid placement, the ad got only 24 people applicants.
These applicants were then invited for a video conference, where they were told that they had to work more than 135 hours per week, with constant mobility, keen coordination and adept communication. There would also be no breaks, no holidays, and no pay. The end result was very unexpected… 😎
Coca-Cola wanted to bring out the Santa in everyone. So for the 2013 holiday season, they created a special vending machine that prompted users to either get a free coke or give a free coke.
If the user choose a free coke, the machine quickly dispensed the drink for the user to enjoy. However, if the user decided to share, then the machine did something a little more special. 🙂 Watch the below video to find out…
