McDonald’s in Australia decided to use technology to tackle one of its biggest problems i.e. the disbelief that its ingredients are fresh, locally sourced and of decent quality. So with image recognition, GPS, augmented reality and some serious integration with its supply chain, they put together a full story behind every ingredient people came across while buying food at McDonald’s. 😎
Gothenburg in Sweden has about 3,400 homeless people. Most of them find a roof over their heads with a friend or at a refuge, but some even sleep in the open air.
So in a charity campaign that tries to harnesses the spirit of giving and consideration, ad agency Forsman & Bodenfors has chosen ten places where these homeless might spend the night and made it possible for any one of us to book them. Just like any hotel.
All the money raised through this faktumhotels.com project will then go directly towards Faktum’s work for the homeless.
Canadian Tire a retail store in Canada wanted to re-energize the Christmas spirit in the hearts and minds of their consumers, and maintain its position as Canada’s leading Christmas Store.
So to help light up the holiday season and spread Christmas cheer, Canadian Tire and Tribal DDB Toronto launched a first of its kind, 30-foot tall Christmas Tree, wrapped with 3,000 individually programmed LED lights that were powered by the nation’s collective online Christmas spirit.
Social media monitoring tools were used to scour blogs, forums, social networks, and news sites for posts and messages containing a variety of Christmas keywords, and then proprietary lighting software was used to visualize this data as lights on the tree… 😎
ASICS is a brand with a fine history not just in running sports, but also in the innovative use of technology. So at the Gold Coast Airport Marathon, a grueling 42km run they created a powerful demonstration of running and technology by connecting runners with their supporters like never before.
Runners were given RFID timing chips to connect their runs with Facebook. This allowed them to automatically post pre-written messages for their networks to enjoy, along with distance run/remaining, live timing, and location data plotted on Google Maps, at checkpoints throughout the race. Similarly, friends and loved ones were able to upload videos of support, which were triggered and played as runners approached giant screens along the course. 😎
As a result, 2000 (15%) runners connected their run with Facebook, 6000 messages of support were uploaded, 1000 video messages were created at the event and 35% of runners received video support. Additionally this generated thousands of unique status updates from inside the race, the campaign microsite received 25,850 unique visitors and tens of thousands of return comments from friends and family.
Denon wanted to bring to life the idea that with their line of lifestyle headphones one did not just hear the music, one felt it. So BBDO New York created an engaging experience for younger folks that were till now unaware of Denon’s 100 year heritage of superior audio quality.
A Denon Visyoualizer app was created, that allowed people to try on the headphones virtually and turn their faces into a dynamic, customized music visualizer. 😎
To create you own visualizer, hop over to the Denon USA website.
The upcoming BMW i vehicles are very futuristic looking and will be available as soon as late 2013. To create awareness for the BMW i Born Electric Tour in New York City and reinforce the message that the future is closer than you think. BMW turned a street-level window at the event location into a digital reflection of passing traffic, transforming the passing cars into BMW i3s and i8s to give passersby a glimpse into the near future. 😎
Welcome back! Hope everyone had a great holiday season. Now for a great start to 2013! 🙂
Taking off from my last post, here are a series of holiday action videos created by ad agencies around the world in their lead up to Christmas 2012…
A reindeer race where VML pited friends against friends, reindeer against reindeer, in a special Christmas showdown…
Maurice Lévy, the chairman and chief executive of Publicis Groupe traditionally records a holiday greeting-card video. This year through a special deal with YouTube, Publicis modified the function buttons of the video player, and embed tricks into what seemed like another long boring address by an ad industry veteran…
To celebrate the holidays, AKQA teamed up with Adelphoi Music to create a synchronized microwave orchestra…
To celebrate the arrival of the holiday season and provide assistance to those affected by Hurricane Sandy, 360i wanted to do something big. So for every #TwinterWonderland tweet they received, 360i donated $5 to an aid organization helping with the post-Sandy cleanup effort…
To celebrate their 25th anniversary, TBWA\TORONTO brought in their digital expert from 1988 who then through an e-card tried to capture the spirit of their past along with their digital future…
The first New Years Eve noise maker that only works when you’re drunk…
To wish happy new year to customers and friends, FullSIX transformed typical Spanish christmas food into a carol playing piano…
Click here to watch video on the AdsSpot website.
Passers-by were invited to Tweet #snow to @thesnowmachine Twitter account. For every tweet received the machine gave ten seconds of snow flurry. The event ran all day, was seen by thousands of people and generated over one thousand tweets…
Its that time of the year again! So here is my last and very Christmassy post for the year. 😉
Lufthansa recently posted a humorous video that they recorded at a German Christmas market right in the center of Birmingham, England. At the market passers-by were invited to a fun Lufthansa Christmas Language School, where they were challenged to say the German word “Gewürzspekulatius”. 😎
Christmas is the most wonderful time of the year and I would also like to take this opportunity to wish all my readers a Very Merry Christmas and a Happy New Year with this lovely TV ad created by Best Buy in USA.
Until 2013! Over and out. 🙂
Sprint in USA has created an integrated advertising campaign for the launch of the HTC EVO 4G LTE phone on their network.
To launch EVO in New York City they setup an interactive billboard in Times Square that encouraged its visitors to tweet things they love with #EVOLOVE to @sprint. Then with the help of local experts the billboard re-tweeted locations of where these things of love could be discovered in New York City. 😎
Flavoured rice snack brand Fantastic Delites along with agency Clemenger BBDO have created a crazy stunt that tests just how far people will go to get what they want. This stunt follows the interactive vending machine installation created earlier this year where people had to continuously push a button and perform actions to get a free bag of Fantastic Delites. 🙂
In the below lab mice stunt, the audience gets to witness some pretty hilarious tumbles that occur as the participants dressed in mouse costumes attempt to keep pace inside the wheel without falling down.
