Category: Marketing Strategies

The hardest karaoke song in the world

Iceland has recently launched a new tourism campaign which via a catchy karaoke song called “The A-Ö of Iceland”, challenges tourists to get to grips with its notoriously difficult-to-learn language. Working through the 32 letters of the Icelandic alphabet, the song covers common words and phrases in the language.

Performed by Icelandic comedian Steindi Jr, the song, The A-Ö of Iceland, helps teach the difference between a torfbær (turf house) and a bílaleigubíll (hire car) and why you should always remember to take your sundskýla (trunks) to the sundlaugar (swimming pool).

The Iceland tourist board has also released the below video of tourists attempting to sing along…

The Nike NBA Connected Jersey

To provide a radical new fan experience, Nike and the NBA have unveiled the Nike NBA Connected Jersey, that via an iOS NikeConnect app provides the wearer an all-access pass into the world of their favorite team and players.

To enable this new exprience each adult-sized Nike NBA Connected Jersey will now come with an embedded NFC chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players favorite music playlists – all on the jersey owner’s mobile device. Additionally during the season, a wealth of exclusive offers and experiences will also bring fans closer to the game they love.

A Can Size for Every Aussie

In 2016, Kraft commissioned a consumer and shopper research to understand consumer usage of Heinz beans and spaghetti. The research showed that Australians are now looking for ideal can sizes to suit different occasions.

So to help launch four new sizes of its Heinz baked bean cans, Kraft created a three-minute life narrative of Geoff, a man addicted to beans, and his future wife in the spaghetti department. Watch the film to see how Geoff came to invent the range of can sizes perfect for every Aussie.

The Day Shazam Forgot

Most people think that memory loss, one of the main symptoms of Alzheimer’s disease, only affects those in late life. But the disease can actually affect people as young as 40. There are over 40,000 people under 65 living with dementia in the UK.

So to educate the younger audience about the effects of Alzheimer’s, Alzheimer’s Research UK partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard hitting insight into the daily struggles people suffering from Alzheimer’s have to face.

The intelligent car from Mercedes-Benz

Mercedes-Benz has recently announced that all of its 2016 and 2017 vehicles in the US would now be able to connect with both Amazon and Google’s digital voice assistants.

With the help of this integration Mercedes owners can now instruct their Amazon Echo or Google Home to remotely start or lock their vehicles, as well as send addresses to their in-car navigation system. The video below however shows Mercedes-Benz creating an intelligent ecosystem around its cars with the help of cutting-edge technology.

Mercedes isn’t the first automaker to recognise the potential of artificially intelligent
third party digital voice assistants. At CES earlier this year, Ford unveiled its plan to roll out Alexa-equipped vehicles. Around the same time, Hyundai announced a new partnership with Google to add voice control through the Google Home.

Qantas Out Of Office Travelogue

Qantas, Australia’s national airline, wanted to find a new way to inspire travel within its increasingly younger audience.

Their research showed that tips from friends and colleagues were the highest driver for people choosing their next holiday. So they developed “The Qantas Out of Office Travelogue”, a unique out of office reply powered by the users Instagram photos.

This unique use of Instagram’s API, transformed mundane out of office emails into a personalised Travelogue that inspired travel, and incentivised recipients to book flights directly from the email.

As a result, users created over 10,000 Out of Office Travelogues which in turn generated 100 million media impressions (worldwide) for Qantas.

For more infos visit www.qantasoutofoffice.com.

Ford Max Motor Dreams

For many new parents, there is only one guaranteed solution to putting their baby down at the end of the day – a night-time drive that soothes, calms and eventually helps the little one nod off.

To help, Ford Spain has developed a cot that could simulate – in the comfort of your own home – the motion, engine noise, and even the street lighting of those night‑time drives. To all appearances a regular cot, the Max Motor Dreams, comes to life using a smartphone app. This enables it to record and then reproduce the comforting movement, lights and sounds of a particular journey.

For now, the Max Motor Dreams is a one-off pilot. But following numerous enquiries, the company is considering putting the unique cot into full‑scale production.

Jaguar launches in-car cashless fuel payment

In a world-first, Jaguar and Land Rover owners can now pay for their fuel via the touchscreen of their car at Shell service stations. Rather than paying at the pump or queuing to pay in the shop, installing the Shell app via InControl means drivers can simply drive up to any pump at participating Shell service stations, select how much fuel they require and pay with PayPal or Apple Pay on the vehicle’s touchscreen.

For more details visit http://bit.ly/2lOZfcC.

Tostitos Party Safe Bag

According to the US National Highway Traffic Safety Administration, 45 people were killed in drunk driving crashes on Super Bowl Sunday 2015. This was nearly half of all traffic fatalities that day. So for the 2017 Super Bowl Sunday, Tostitos launched a limited-edition “Party Safe” bag that could tell when you’ve been drinking, and then assist you to get home safely from the party.

The special bag was created by Goodby Silverstein & Partners and came equipped with a sensor that was connected to a microcontroller calibrated to detect traces of alcohol on a person’s breath. If any alcohol was detected, the sensor would turn red and form the image of a steering wheel. The bag of chips would also give the user a $10 off Uber code along with a “Don’t drink and drive” message. Users with a NFC enabled smartphone could also tap the bag to call for an Uber.

The world’s first emotionally powered store

To help tackle the stress of Christmas present-buying, eBay with the help of American technology firm Lightwave, opened a pop-up store in central London that aimed to inspire shoppers to reconnect with the emotional spirit of giving. By using intelligent bio-analytic technology and facial coding, eBay recorded which products provoked the strongest feelings of giving. Then through personalised emotion reports they suggested the gift that stirred the most feeling.