Category: Marketing Strategies

Daffy’s Virtual Peep Show in Times Square

Daffy’s, is a high fashion retail store that opened a new flagship store in Times Square, New York. The challenge they faced was to break through all the clutter in one of the most advertised locations in the country and tell people about their sales of up to 80% off.

So in a lewd throwback to Times Square’s rough-and-tumble days as the global peep show capital, ad agency Devito/Verdi USA with the help of Click 3X, combined the novelty of interactive gadgetry with the power of live performance to create an interactive virtual peep show…

Lacta Love Messages

Ad agency OgilvyOne Athens has created another innovative campaign for Lacta Chocolate. This time consumers are able to write their own love messages and see them appear on real Lacta Chocolate bars though an augmented reality mobile app…

Click here to view some of the past Lacta Chocolate campaigns that are equally innovative.

Social Snowboarding with EpicMix

In 2010 I had covered how Nokia was collaborating with Burton Snowboards, to create a new type of connected snowboarding experience.

Since then Vail Resort USA has created a RFID based platform that can be accessed from any device. Their app is called EpicMix and together with the slopes RFID lift ticket system captures the users skiing/boarding activities on the slopes and automatically uploads them to their EpicMix dashboard…

This season (2011/12) they have re-designed their app, created more badges (like Foursquare) and integrated the resort photographer’s photos to seamlessly appear in the users EpicMix account…

Hologram Christmas Surprise

On November 18, Deutsche Telekom created a multi-city, multi-media spectacular featuring Maria Carey in hologram form! People in Germany, Croatia, Macedonia, Montenegro and Poland believed they were witnessing Maria Carey live. After 10 minutes the Mariah hologram exploded into the sky and revealed the surprise. 😎 Mariah then reformed to lead all five countries in a rendition of the traditional carol “Silent Night”, then finishing with the all-time favorite “All I want for Christmas is You”.

The concert was attended by more than 12,000 people, and was seen by an additional 27,000 people across the globe via the live internet stream on lifeisforsharing.tv.

During the event, each city was satellite linked to the other, to enable interaction. People at the concert were also given a QR code that took them to a smartphone app of a candle flame.

Obermutten. A little village goes global.

Obermutten is a little and lovely mountain village in the Canton of Graubünden, Switzerland. It has a mere seventy eight residents and is known to virtually no one expect to a few hikers passing through now and then.

Now some sixty million people around the world have either read about or heard of Obermutten as ad agency Jung von Matt/Limmat created a very simple Facebook campaign that put this peaceful and small Swiss mountain village on the world map! Media reports about the village have also appeared in over twenty countries. Obermutten has even made it into the main news programme in South Korea.

How? Well it all began with a newly created village Facebook page where the local mayor made a remarkable promise via a video: Just click on “like,” and your profile picture will be posted on the Commune’s official notice board. In no time at all, the board was completely covered with fans. In order to deal with the flood of likes, it was necessary for them to start hanging the profile pictures on barn walls in the village! The community since then has increased to over 14000 fans!

The Silent Song Contest

People are known to let loose and sing like crazy in their cars. So for the launch of the new Renault Clio, Belgian ad agency, Boondoggle turned this curious human behavior into a Facebook game.

A series of online videos were posted on Facebook that had various Clio drivers singing…the only catch being the sound had been removed. To participate, players had to lip read and guess the correct song as quickly as possible. The player with the most correct guesses at the end of the promotion won the Clio!

Navarro Correas “Wine Art Project”

Argentinian wine brand Navarro Correas created a 13×8.2 meters structure in Bogota, Colombia that consisted of 1000 acrylic cells and an automated robotic mechanism that filled each cell with 6 different shades of wine.

People could activate the robotic mechanism by sending a text message with the acrylic cell number they wanted filled. At the end 1000 text messages recreated Van Gogh’s self portrait. A masterpiece created with Navarro Correas own masterpiece wines…

Give-A-Toy Store

One of the things that all people do during the holidays, besides real shopping, is window shopping. Storefront window displays therefore have a stronger significance during the holiday season. Keeping that in mind eBay has developed a way to make this experience from a passive experience to an interactive and engaging one.

Give-A-Toy Store is a 3D Christmas window installations that has QR code tagged toys evoking passerby’s sensitive and giving side. Scanning the QR codes from inside the eBay app, allows passerby’s to instantly donate that toy on the spot, with the window lighting up and rewarding them for the donation.

The window installation is currently available at Toys for Tots in New York (at 35th and Broadway) and San Francisco (at 117 Post St).

Additionally customers can also customize their own toys on eBay’s Facebook page. For each toy created, eBay will donate $1 (up to $50,000).

Catch The Swedish Light

Summer is usually somewhat of a slow period for Ikea in Belgium and Ikea wanted to change that. Instead of traditional advertising with Ikea’s summer offers, they created an interactive YouTube game where the audience, by viewing 48 different ads, was challenged to catch the Swedish light. As one can’t do ‘frame-by-frame’ on YouTube, people had to pause the spot in the exact right moment when the light hit a product. In that unique frame, a yellow code would appear in the top right corner. The first person to validate the code on the summer microsite, would win the product instantly.

Click here to watch the video on the AdsSpot website.

Toyota Scion “Microsoft Surface Experience”

Auto Shows are known for innovative implementations of “todays” cutting edge technologies. In fact I experienced some of the cutting edge technologies first hand at the 2011 International Motor Show in Frankfurt.

If you are headed to any of the upcoming Auto Shows late this year or in 2012, chances are you’ll get to play with the “Scion Surface Experience” showcasing Toyota’s new all electric brand of cars on the latest Microsoft Surface tables.

Toyota’s agency, Juxt Interactive has created the “Scion Surface Experience” to enable exploration of the brand’s product, racing and cultural affiliations in an unexpected way. A deck of eight “collectible” cards have been created that when placed on the surface reveal photos, video content, regional sales info, and localized events.

When the cards are flipped over, they trigger a piece of a song (e.g. beats, bass or vocals). Placing all eight cards on the Surface at the same time plays the full song and gives guests a chance to remix the song in their own way, reinforcing the self-expression that is core to the Scion brand. Guests can also take their cards home and use them to download digital content related to the Auto Show experience.