Category: Marketing Strategies

Flashback Book Facebook App

Bouygues Télécom asked ad agency DDB Paris to come up with an idea to launch their facebook platform. They wanted DDB to create something that would go beyond using just profile pictures in a funny way, or pranking friends with small jokes.

So DDB decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online. So they created an app that could change that, and keep facebook, in a book.

Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. One could also chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be ones birthday, wedding, or from the very beginning of your profile.

After only two days they received 15000 fans and the limited edition of 1000 books were gone in only an hour.

The Speed Camera Lottery

The winning idea of the Volkswagen fun theory award was submitted by Kevin Richardson, USA.

Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.

Everyone saves for something

McDonald’s with ad agency DDB Budapest have launched an interesting new campaign to promote 2 cheeseburgers for only 1 Euro. An offer so low that it gives their target audience a chance to save for things they want.

The challenge was to stand out from the usual low price campaign. So they used the iconic wrapping paper to wrap a lot of cool stuff. They partnered with all kinds of shops around the city and turned them into unusual touch points.

Talent poaching via Facebook Places

Creativity has a new mini case study of an “innovative” recruitment program done by ad agency Jung Von Matt in Stuttgart, Germany. In the proud tradition of agencies buying competitor keywords for jobs ads, Jung Van Matt decided to do something similar, but with location-based services.

Weeks before the official Facebook Places launch in Germany, a VPN Tunnel that simulated an US IP-Address allowed Jung von Matt/Neckar to create places in Facebook. So they created places for their competitors like Neue Digitale / Razorfish (Frankfurt), Interone (Hamburg), Fork Unstable Media (Hamburg), Kolle Rebbe (Hamburg), AKQA (Berlin) and Argonauten G2 (Berlin).

This not only showed that they were faster than the others, but also raised attention for Jung von Matt/Neckar with the high profile digital creatives. So when they checked in at their agencys they received messages like:

First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.

Hi, from the trojan horses inside. Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.

Of course the targeted creatives also spread Jung von Matt/Neckar message to their whole networks via Facebook. 😎

Daffy’s Interactive Peep Show

Daffy’s is a fashion retailer from NYC. For their fall fashion launch, they created a street-level event that blended window shopping, a fashion show and an interactive peep show to create live interaction from hundreds of passers by for an entire day and night.

The idea was simple, get a bunch of great looking models ready to try on any items in the new fashion range, then ask the public at street level to text a special number for each model, asking them to try on and then take off a particular item.

Each message was projected onto the store window, allowing everyone in the huge crowd to follow the conversation, while the models themselves, each used a phone to interact with people on the street.

In total, more than 1,500 text messages were received just between 6:00 p.m. and 9:30 p.m. and the “Undressing Room” succeeded in drawing crowds, as the event was suspended twice during the night by New York City police officers because the overflow crowd was blocking pedestrian and vehicular traffic along one of Manhattan’s busiest corridors.

KitKat’s Human Vending Machine

We all know how it feels to need a break from the routine of working like a machine…this is why KitKat brought the latest crazy trend from Japan over to the UK by installing a human vending machine in Londons busy Victoria Station. Commuters were treated to a break from the everyday grind by being given a chance to buy a KitKat for 20p, but from a machine with a real difference! Thousands did, thousands more had their day brightened, and all the money went to charity.

You never know where this machine might appear next. 🙂

iPhone app from AXA Insurance

AXA is Belgium’s first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident.

To launch this new app agency Duval Guillaume Antwerp / Modem from Belgium created an innovative print ad that required your iPhone to complete the message. 😎

Nokia invents a new kind of real life gaming!

Even though Nokia has joined the Google, Apple smart phone party pretty late, they are definitely trying to do whatever it takes to innovate and catch up to their competition. So with their Nokia Push project they have tried to re-imagine snowboarding! 🙂

The Nokia Push technology mixes gaming and reality with the data that you generate snowboarding on any mountain in the world! The bigger your tricks, the faster you go, the crazier the turns, the more points you score. And it’s all connected through your snowboard and synced with your social life in real time, while logging your entire mountain experience online. 😎

In 2011, Nokia Push will be collaborating with the world’s biggest snowboarding company, Burton Snowboards, to create a new type of connected snowboarding. Work has already started between Nokia and Burton, and the collaboration will be run in the spirit of the Push project — transparently, and openly in beta. Throughout this time, regular videos will be published detailing their progress so far, and counting down to the beta launch at next year’s Burton Euro Open in January.

Talking Newspaper Ad by Volkswagen

Today India is abuzz with the new talking Volkswagen press ad. In just a few hours the ad has become one of the most talked about topics of the day on Facebook and Twitter in India.

If you have bought today’s Times of India, then for sure you would have seen this clutter breaking “talking” press ad which has a built in sensor, acting as a switch for the audio…so when you open the newspaper the audio starts and when you fold the newspaper the audio shuts off.

Talking Tree

Everybody has an opinion on Nature. But what about Nature’s opinion? EOS magazine decided to give Nature the means to talk. A 100 year old tree, living on the edge of Brussels, was hooked up to a fine dust meter, ozone meter, light meter, weatherstation, webcam and microphone. This equipment constantly measures the tree’s living circumstances. And translates this information into human language. Then, the tree lets the world know how he feels.

Visit www.talking-tree.com and follow the life of the talking tree via YouTube, Flickr and Soundcloud.