Tag: France

HTML 5 YouTube Banner

At the recent DoubleClick HTML 5 Banner Challenge, Biborg Interactive & Alpha Layer from France came up with an innovative HTML 5 banner demo that invited users to fly over France by hot air balloon, discovering famous places, such as the Effel Tower, Notre Dame de la Garde in Marseille or Le Château de Versailles from the sky.

The rich media banner utilised a number of HTML 5 features, like the W3C Geolocation standard, WebGL, Audio and Video tags, along with some great Google Maps integration, to help bring the idea to life.

Google Maps Racing Advergame

Mini France has managed to successfully offer a virtual Mini experience with the help of a Social / Google Maps mash-up advergame called “Mini Maps”.

With DDB Paris and Unit9 they created a Facebook app that lets you customize a virtual Mini and then challenge Facebook friends to time trials around the world through Google Maps. In the challenge you are racing your friends over satellite images of your favorite locations around the world!

Renault Espace

The Renault Espace is a large MPV from French car-maker Renault. With their new iPad app they have given users an onboard view of the Espace like never before.

The application is a 360 degree interactive video, where all the user needs to do is tilt their iPad and explore all the angles as if they were right there.

The Escape Service

DDB Paris has created a new service for the french railway booking site – Voyages-sncf.com. “The Escape Service” lets people escape to any destination they want by the simply pushing a magical red button.

Together with french collective Pleix, they designed three celebrations that emerged out of a 3×3 meter black box that unfolded like a huge jack in the box.

AIDES – A Life

AIDES is the first association in the fight against AIDS in France and Europe. For more than 25 years AIDES has been fighting the social injustice exposed by the AIDS epidemic: fighting discrimination, pleading for a society that is fairer, more tolerant and more open to patients.

AIDES also constantly acts in the field of prevention as seen in the below ad created by TBWA Paris.

Flashback Book Facebook App

Bouygues Télécom asked ad agency DDB Paris to come up with an idea to launch their facebook platform. They wanted DDB to create something that would go beyond using just profile pictures in a funny way, or pranking friends with small jokes.

So DDB decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online. So they created an app that could change that, and keep facebook, in a book.

Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. One could also chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be ones birthday, wedding, or from the very beginning of your profile.

After only two days they received 15000 fans and the limited edition of 1000 books were gone in only an hour.

Tipp-Ex: A hunter shoots a bear

Tipp-Ex has created an interactive YouTube takeover ad where you can write the headline and see what happens!

Even though recently we have been seeing more of these, this is different because you can control the outcome.

Here are some suggestions for commands offered: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses, fucks, pisses with, sleeps with, eats, watches TV with, swims with, plays with, shakes hand with, buys, takes a photo of, fishes with, drinks with, rides, plays football with, spanks, farts, is cooked by, breakdances with, cuts, does nothing with, high fives, smokes with, moonwalks with, washes, jumps with, tickles, shows his ass to, seduces.

Coca Cola Velcro Posters

Coca Cola Velcro bus stand

Here is another cool innovation at the bus shelters…Coca Cola has come up with a new Grip Bottle which has a better grip for holding. To let people know they printed posters with Velcro on them and placed them in bus shelters in Paris to make people interact with the grip.

The campaign was a big success as people were literally hooked on to the campaign and there was a 3.8% brand volume growth in France compared to 2007.

The campaign was created by an ad agency called Marcel in Paris, France.