Norwegian Airlines created an interactive experience that enabled visitors in an Oslo shopping mall to control a New York City taxi in real-time. A special tour guide in the taxi also helped the interested visitors discover New York City while creating awareness around Norwegian Airlines direct long-haul destinations from Oslo to New York, Miami, LA, San Francisco, and Bangkok.
Toyota in Norway is doing really good on loyalty and customer satisfaction. But it is struggling in terms of recruiting new customers.
So instead of having their car salesmen persuading new buyers, they decided to get their satisfied car owners to offer test drives to prospects. A web and mobile service was setup through which Toyota Hybrid owners for no money let strangers, neighbours and friends (and friends of friends through Facebook) test drive their Hybrid.
Its been a while (2011) since I came across an innovative Social Media recruitment campaign. 🙂 In this latest example Norwegian ad agency DDB Oslo has tapped the growing trend of chat apps to attract talent to its agency.
To seek out new talent they created “The Snapchat Pitch”. Interested job seekers had to sum up their concept in 10 seconds or less via video, drawing or song and send it over to DDB Oslo via Snapchat. If the DDB creative department liked the pitch, they would fly the job seekers over to their office for a final interview.
In the last week or so I came across two campaigns that used video to innovatively deliver their message…
The Volkswagen Side Assist feature helps drivers avoid accidents by showing other vehicles when they are in the side mirror’s blind spot. So to drive home the message AlmapBBDO developed a film that used YouTube’s play bar to show the difference the VW Side Assist made in people’s lives.
Amnesty Norway in an attempt to change the Norwegian law on sexual assault and rape, developed a film that used a custom video player to pop up the key message. The campaign was a success and the law is about to change, as a direct consequence of the campaign.
The full version of the video can be experienced here.
Microsoft has been heavily advertising the new Windows 8, Surface RT and Windows Phone 8 along with their respective features. In Norway, Microsoft partnered with Norwegian electro rock band ‘Datarock’ to bring the experience of its Windows 8 and Windows Phone 8 Live Tile functionality to the unsuspecting residents of downtown Oslo. The result was an evening to remember…
To get into the minds of tourists, Turismo de Portugal decided to fuse the QR Code technology with Portugal’s historical cobblestone tradition. As a result they ended up creating the worlds first QR Code made from Portuguese cobblestones.
The first QR Code was embedded in the city grounds of Lisbon, followed by Barcelona which holds the distinction of being the world’s most visited city. The resounding success of the campaign has led to plans of similar QR Codes being embedded in cities like Berlin, Paris, Tokyo, New York, Viena, Goa, Lima, Oslo…
To launch the iPad version of the Ikea-catalogue in Norway, ad agency SMFB created a brand new Ikea product called “Beröra”.
“Beröra” was a sewing kit with a special conductive thread to sew into say the index finger of your favorite gloves. Once the operation was done the gloves would work on a touch-screen.
The promotion generated a lot of interest and 12,000 of Ikea’s sewing kits were distributed for free in just two weeks.
FRANK is a communications agency from Oslo, Norway that believes in the power of storytelling. Using relevant mediums, a story well told can move people and shape cultures. So to commemorate 9/11 – a decade later, they decided to recreate and share this incredibly powerful story in a way that’s never been experienced before.
On Sept 11, 2011, FRANK’s Twitter feed recreated the events of that fateful day 10 years ago, in realtime from New York mayor, Rudy Giuliani’s point of view. The content of the Twitter feed was accurately shaped using content collected through various reputable media sources in the public domain.
Volkswagen has turned the E6, the Norwegian equivalent to Route 66, into a real time online game of roulette using Google Maps.
Ad agency Try from Oslo devised this game in order to highlight the main feature i.e. the low fuel consumption of the new Golf BlueMotion car, in a meaningful and memorable way to the consumers.
In the BlueMotion Roulette game users were asked to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car stopped on their selected spot, they would win it! Each user could only have one guess, so in order to maximize their chance, they had to find out more about the car. 😎
