Tag: Stockholm

Magnum Pleasure Hunt

Last year to launch the all new Magnum Temptation Hazelnut ice-cream, Swedish agencies Lowe Brindfors and B-Reel created an advergame called “Magnum Pleasure Hunt Across The Internet”. In the game players were taken across 20 well known websites as they collected Bon Bons, the special ingredient of the Magnum Temptation Hazelnut ice-cream.

Since the game did exceedingly well, Magnum and team have come up with round 2 which has been enhanced with 3D graphics. Also this time players are taken on a run in New York, made to fly over Paris and surf the waves in Rio De Janeiro.

I think its a great follow up to the first version. Don’t you think? Experience Magnum Pleasure Hunt 2 at www.pleasurehunt2.mymagnum.com.

The TimeKiller App

For the last two years in a row, SAS (Scandinavian Airlines) has won the award for being Europe’s most punctual airline. With their ad agency SWE Advertising Stockholm, they created a great little time wasting utility app that isn’t actually made for its loyal customers, but for their competitor airline customers. 😎

The idea was to poke a little fun at SAS’ competitor airlines by suggesting to their customers that they’ll need this app from SAS because chances are, their flight will be delayed and they will need something to kill their time with…

Vodafone Buffer Busters

The Buffer Busters are the new Ghost Busters from Vodafone Germany. The telecom giant has launched an augmented reality mobile application that transforms German cities into a video game arena!

Starting from the brief “Vodafone is the fastest mobile network in Germany”, ad agency North Kingdom Stockholm has created a digital story revolving around so-called Buffer Monsters that represent everything slow in our everyday surroundings.

Users who play the game have to capture these monsters by using their iPhone or Android smart phones. When 50 monsters have been captured, the user needs to visit a near by Vodafone Store to dump them and continue playing. The best Buffer Busters will win a lifetime plan from Vodafone! 😎

The TVC supporting the initiative is also very well done…