As part of its global “Open Happiness” campaign, Coca-Cola has set up interactive vending machines in various parts of the world. In Singapore the consumers could hug for a Coke, in Korea they could dance for a Coke…
and now in Stockholm they can sing for a Coke. 🙂 The vending machine has been placed at the Royal Institute of Technology with the sign “Sing For Me” in the front…
Volkswagen Polo is one of the most desired cars amongst the youth of Spain. To make a big entry DDB Spain created a Tweet based race that would make VW Polo the most trending topic on Twitter for that day.
A special hashtag #Polowers was created in order to give a name to the VW Polo Followers. Then to generate conversation amongst the Polowers a race was setup where each tweet took the follower to the first position. When the Polo stopped at one of the 5 designated stops, the follower in the first position at that time would win a prize – iPad, Denon Ceol music system, Leica D-Lux 5 camera, VW Bike and eventually the grand prize VW Polo itself.
In terms of results, the campaign generated more than 150,000 tweets in 8 hours after launching, at a rate of 5 tweets per second and reached more than 10% of Twitter’s total audience in Spain. It also became the leading Top 10 trending topic and generated a record breaking amount of traffic to Polo’s product section on Volkswagen.es.
Last year Mercedes-Benz had created a tweet based race that had real life cars fueled by tweets. 🙂 Check out that campaign here.
Tic Tac France recently reached one million fans on Facebook. To say thank you they decided to publish a video where the CEO himself thanked the 1 millionth fan i.e. Matt with the message “If you like us, Matt, we’ll like you back”. 🙂
In the video the whole company is totally obsessed with Matt and is seen displaying his picture everywhere. I must say its a very nice way to say thank you and worth watching even though it’s in French…
LEGO has recently launched an advertising campaign in France based on the theme of the child’s creativity with the line “We forgive everything to their creativity”.
Click here to watch the video on AdsSpot website.
One out of eleven deaths caused by car accidents has to do with drinking and driving. So St John Ambulance in Hamburg along with ad agency Serviceplan developed the “Radio Geister” project which aimed to raise awareness about the dangers of drinking and driving among young drivers.
Radio spots were created and presented from the perspective of fatal drunk driving accident victims. Small radio stations in the shape of wooden death crosses were placed around Hamburg, at the sites where car accidents caused by alcohol had happened. These mini radio stations were able to interrupt the signal of radio stations popular with the drivers…
Red Stripe, a Jamaican Lager Beer brand transformed an ordinary looking East London corner shop into a singing, dancing, musical extravaganza. Products from all over the shop were turned into instruments that burst into a musical melody when a Red Stripe was selected by a customer – noodle pots became maracas, bottles turned into trumpets and cans into xylophone. 🙂
10 hidden cameras were installed to capture the customers reactions…
With the new Samsung Note 10.1, caricature artists can now go digital. To highlight this feature and also raise awareness about the tablet, Samsung put a real caricature artist digitally into their billboard and then had him draw live caricatures of passers-by. The finished drawings were then put on the Samsung Portugal Facebook page.
In July this year I had written about how Ikea had re-imagined their 2013 catalog with visual recognition technology that brought its pages and offerings within to life.
Now to launch it in Singapore and Malaysia they decided to build some excitement in order to break away from the yearly expectations of the catalogue arrival. So they teamed up with Leo Burnett Singapore to create a special interactive in-store catalogue countdown room that was then broadcasted live on their Facebook page…
Arkaden is a shopping mall in the centre of Gothenburg, Sweden. To increase their digital presence and to engage with their customers, they developed an online action based on the insight that their target audience loves to take pictures and create their own content.
So the team at Arkaden decided let go of the controls and let their customers shoot the fall campaign. One lucky winner was elected for her picture, which was then published in newspapers and outdoor ads.
Writing about this project also reminded me of the online photo casting done by Playboy Magazine in March 2010. Check that out here.
Italian cider brand Strongbow Gold is currently testing what is being dubbed the world’s first digitally enabled bottle top. On being triggered the bottle top activates a surprise that makes the users night more refreshing, more unexpected and more exciting.
For its first public appearance the Strongbow Gold team rigged an entire bar in central Budapest with RFID readers, antennas and wires. Then during the night StartCap triggered a string of memorable activations…
