Bradesco an insurance company created a cheeky ad in the iPad version of the Quatro Rodas, a Brazilian car magazine. When the readers of the digital magazine swiped the fake ad, the car actually went in the direction of the swipe and crashed into the side of the screen, unveiling the message “Unexpected events happen without warning. Make an insurance plan.”
In September last year I had written about a Nike Sneaker Customization concept from Miami Ad School. Since then ad agency kempertrautmann along with German shoe retailer Goertz have created the same virtual shoe store at Hamburg Central Station and successfully transformed a digital billboard into a point of sale for shoes!
Using Microsoft Kinect gesture controls, the feet of the shopper were first scanned and reproduced on the screen. A choice of shoes were then presented to try on and enjoy virtually. A special social component even allowed shoppers to share a snapshot of them with the shoes on Facebook. Those that decided to buy, were given a QR code that lead them to a mobile checkout, with next day delivery. 😎
Natwerk was asked to create something playful to engage the online minded visitors of ‘The Next Web conference 2012’. So they created an analogue gambling game featuring a real cow and layered it with an online extension. As you can see in the case film ‘Klara’ the cow was expected to shit three times a day and the visitors could bet where she would drop her shit.
Argentina is the country with most football fans in the world. But in their northern Salta province, the New Zealand of Argentina, everybody loves rugby! So Salta Beer set out to give the rugby fans from Salta a live and unique experience.
Their agency Ogilvy Argentina created the first of its kind vending machine that gives rugby players what they want most for doing what they do best i.e. one cold Salta Beer per tackle. 😎
Brazilian agency Ageisobar was given the challegene to show that Camp Nectar juices were all natural. So they created moulds in the shape of juice packs and hung them on trees at various fruit farms. When the fruits grew and ripened, they took the shape of the brand’s packaging!
The Swedish Armed Forces needed to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect ad agency DDB Stockholm created a digitally integrated event in Stockholm to see how far people were willing to go for one another.
For this unusual and gutsy social marketing experiment, a person agreed to sit in a small boxed room and give up his freedom. The whole thing was then live-streamed over the internet and nobody via any social media channel could help him. The only way to help was to physically take his place yourself.
Would you have entered that room?
Viajes Galeon, a Colombian travel agency along with Y&R Colombia created a first of its kind poker game where players bet their twitter followers instead of money!
5 of the best Twitterers of Colombia were invited to the game, that was streamed live to their followers via Twit-cams. As a result more than 27000 people played together on a single table and Viajes Galeón that had no social media presence before this, got big kick start via Twitter.
Last month, McDonald’s in Canada created a billboard that could only be seen in the night with car headlights.
Now Lynx for its “Unleash the chaos” campaign in Australia replaced windows of a house in Sydney with special LCD screens. Sexy hostesses placed outside the house distributed polarized sunglasses to passersby’s that unveiled the chaos going on in the house…
‘Your Music School‘ is a school for vocal education in Hamburg. To generate more applicants for the school’s vocal coaching courses ad agency Red Rabbit Hamburg developed a website that could be navigated by using one’s own voice. The eight menu items on the navigation were arranged on a scale. By singing the appropriate notes one could directly hit the desired menu item. 😎
As a result, the website increased applications to the vocal coaching courses by almost 30%.
Korea continues to set the standard in creative QR Code campaigns! In June last year Homeplus in South Korea had used QR Codes to create a virtual store in a subway station.
Now Emart, South Korea’s largest retailer has created shadow QR codes across the city that only become visible when the sun is at the correct angle in the sky i.e. between midday and 1pm. Consumers who scanned the QR Code during this period were re-directed to the Emart online store where they received $12 coupons for products that would be delivered to their homes.
The Sundial QR Codes were installed at 36 locations across Seoul and served more than 12,000 coupons. Emart membership increased by 58% and lunch hour sales went up by 25%.
