South Africa has one of the highest rate of skin cancer in the world, with kids being the most vulnerable. Kids love playing in water for hours, without being interrupted, so how do you protect them? By creating the “funnest” way to apply sunblock, a slip ‘n slide that sprays water-resistant SPF 50+ sunscreen. One slide is all it took to cover 100 kids every hour!
Working with Gefen Team and Qdigital, Coca-Cola showed off special bottles during Coca-Cola Summer Love 2015, a camp-like event for teenagers held each year in Ganei Huga, Israel. Opening a bottle sent a Wi-Fi signal to one of three drones programmed to fly up to a height of 1,000 feet and release a firework resembling a shooting star.
Netflix has taken the world by storm, transforming itself from a mail order DVD company into a streaming behemoth that uses immense amount of internet bandwidth worldwide. This in turn has led to a cultural phenomenon called Binge-watching, where you tend to watch 2-6 episodes of the same TV show in one sitting.
The insight ice-cream maker Cornetto had to this cultural phenomenon was that over 28 million Netflix users have binge-watch cheated on their loved ones. 21% of them did it while the other person was asleep, while 12% of them re-watched the show with their loved ones. So Cornetto to fix this “Netflix infidelity” created a pair of smart wearable rings that blocked access to the shows unless the two were watching them together.
The rings had to connect to the smartphone over NFC, and then through an app users would have to register the shows they wanted to watch together. After that, both parties would have to be present, and have their Commitment Rings nearby, to be able to play a new episode from any of the saved shows.
At the moment there aren’t any pricing details or release dates for this particular wearable, so you’ll have to keep checking the Series Commitment website for more details about it, or register with the site to receive more information about the product.
To promote the Quebec City Magic Festival, agency lg2 created a poster that featured a magicians hat. The message on it was however hidden from the naked eye with the help of an invisilble ink. Curious passersby who took pictures of the poster using their cell phone (flash on) unlocked the message. A lucky few even got a free ticket for the festival’s closing show.
After years of public sharing and transparency on social media, people are gravitating toward more intimate, private and even anonymous ways to share, boosting the popularity of messaging apps and ephemeral messaging. Hence chat apps are becoming hubs for social networks, games, e-commerce and more.
Just last week I wrote about how KLM is starting to use Facebook Messenger for customer service related queries and tasks. Now Taxi Deutschland has launched a new service called “WhatsApp Taxi” to allow users in major German cities to order a taxi by simply sharing their location via a Whatsapp message. Watch the below demo video to see how easy it is to use.
For more details on this new service visit www.whatsapp-taxi.de
With the start of the flu season, Theraflu in Poland wanted to create a tool that enabled passersby to check if they have a fever without actually interrupting their daily commute.
So Saatchi & Saatchi developed the world’s first outdoor ad with a live thermo-scanner camera, which could check the body temperature of the person standing next to it in real time.
The thermo-ad also enabled users to take a thermo-selife (which they could download from a microsite or via a QR code) and share it on social media using the hashtag #TherafluThermoscanner or send it by email to their boss to explain their absence.
Porsche to launch their fastest, smartest and most innovative 911 ever, created a print ad that was just as groundbreaking as their new car.
Working with ad agency Cramer-Krasselt, Porsche integrated a small acetate prism into their ad which along with directions for assembly was put into 50,000 copies of Fast Company’s April issue. This unique tweak to the ad, transformed it into the world’s first interactive hologram print ad.
Facebook wants to transform their Messenger platform into an all-encompassing utility, where people will be able to conduct virtually any interaction – from buying products to paying bills to various other customer service related queries and tasks.
So together with KLM they have launched a new Messenger service. Travellers who book their flight on klm.com can now choose to receive booking confirmation, check-in notification, boarding pass and flight status updates all via Facebook Messenger. For further questions they can also contact KLM directly through the Messenger, 24/7.
How do you make a sitcom like Friends, which went off the air 12 years ago—a year before YouTube even existed—seem relevant to YouTube users today?
Netflix who had recently acquired the rights to stream all 10 seasons, decided to launch a nostalgic Pre-Roll campaign by tagging thousands of videos with “Friends” clips. The insight being: no matter what you search for on YouTube, there is always something in “Friends” related to it.
Today’s generation of kids are growing up in a world where smartphones and tablets are a part of their everday lifes. So to celebrate the 30th anniversary of the Happy Meal, McDonald’s in Sweden decided to move with the times. This however did not require them to make radical changes. With a bit of ripping, folding and sliding they created the Happy Goggles – a unique VR viewer made from an ordinary Happy Meal box.
The limited edition Happy Goggles will be available from March 5th along with a virtual reality skiing game called “Slope Stars” [Download Link]. The game has been endorsed by the Swedish National Ski Team and provides a 360° ski experience, allowing the kids to open doors to a world of fantasy and fun, while learning how to stay safe on the ski slopes.
