Category: Marketing Strategies

Flyvertising!!!

Trust the Germans to come up with some real new age ideas…Jung von Matt an advertising agency from Germany just re-defined advertising for their client Eichborn. 😎

At the recent Frankfurt book convention they attached banners to 200 flies and set them loose to do their jobs as miniature sky ads around the convention center. Thus inventing Flyvertising or as they would call it in German…Fliegenbanner. 😆

The weight of the banner itself, attached with a string and some sticky stuff that allowed it to eventually fall off without harming the fly, was so that the fly could fly with it, but not very high and they kept landing on visitors.

Toyota Prius iPhone app

Everyday we are seeing more and more brands using a mix of digital and traditional advertising to create unique marketing strategies.

Today we see Saatchi & Saatchi LA and appssavvy coming up with a unique idea for the Toyota Prius.

pirus

Together they have created a free Prius iPhone app that the users can use to draw into the environment of the Prius…and if standing in front of the Reuters digital billboard in Times Square they could even see it getting replicated live on the billboard.

The billboard was available from Oct 26th to Oct 28th

Other than drawing, the consumers can also take a tour of the Prius, interact with a print ad campaign and play a game.

1000 mobile phones. 2000 texts. One song.

To create a viral video these days, you need to do something great and unique. Vodafone NZ hired a production team to orchestrate cellphones into “playing” Tchaikovsky’s 1812 overture.

This was done using 1000 phones and 53 different ringtone alerts, synchronized to recreate the classical piece.

If you like the resulting tune, you can download it to your computer, as well as the 53 ringtones used to create it, from the Vodafone NZ site.

Social Media Happiness

In a first of it’s kind undertaking, we are seeing Coca Cola using social media marketing and a travel campaign to tap into regular people to be their “Happiness Ambassadors” and travel the world for the whole of 2010 and document their entire quest via blog posts, tweets, YouTube videos, TwitPics, and other social media mentions.

Currently their is a contest in progress to shortlist the brand ambassadors whose mission will be to find happiness in the 206 different countries that sell Coca-Cola products across the world.

Expedition-206

The winning three-person team will begin their journey on January 1, 2010 and attempt to travel more than 150,000 miles in 365 days, visiting each of the 206 countries where Coca-Cola is sold. Their duty will be to engage with local denizens and uncover what makes them happy. After which they are to share their experiences online, and complete tasks in each country as determined by online voters.

Breakfast cereal box is a 3D game console!

No longer the stuff of science fiction, augmented reality (AR) is fast catching on with forward-thinking brands.

This growing trend has led brands to conjure up useful ways to integrate AR within their campaigns, with mobile playing a very big part.


Augmented reality (AR) is the process of superimposing digital information or objects onto real-time video streams in order to create the illusion that they are part of the physical scene.

The latest AR application being Nestle’s Chocopic cereal box being turned into a 3D game console for the film ‘Arthur and the Revenge of Maltazard’. The film and the cereal box will roll out across Europe, starting in France next month.

The game itself is fairly simple – a variation of the hand-held maze games requiring the player to manoeuver ballbearings in to a hole. Achieving that has a rather spectacular effect in the AR version, as shown off in this video released below.

Virals are now known as Epipheos

Internet has changed advertising for ever…it’s now all about having shared experiences! Therefore everyone is using this new technology to share things that enlighten and educate one and another.

This epiphany (i.e. an illuminating discovery) is interactive, collective and viral…and hence now we see a new word being coined for the same i.e. epipheo.

Epipheo is a video that creates a sharable epiphany 🙂

It’s pretty neat to see how these guys have coined the word…

Find your long lost twin on Facebook

If you’ve always reckoned you have an evil twin somewhere else in the world or that you were separated at birth but no one’s got round to telling you, Coke Zero’s ‘worldwide social networking experiment’ could help.

cokezero

Coke Zero has created a Facebook app called the ‘Facial Profiler’ which has the aim of finding people’s online lookalikes.

The app encourages people to upload a photo of themselves to a database, Coke then analyses the characteristics and attempts to find the nearest match from other uploaded images.

Facial Profile Web Site

The idea behind the campaign is: ‘If Coke Zero has the taste of Coke…is it possible that someone out there has your face?’.