Egg-splatting bus shelter

Only available from New Year’s Day to Easter Day, the Cadbury Creme Egg is one of the best selling confections in the U.S., Canada, and the United Kingdom.

In a bid to boost Creme Egg sales in the lead-up to Easter, Cadbury’s has come up with some really unique bus shelter in UK.

Cadbury's Creme Egg Game

Waiting for a bus is boring. Now though, you can fill this time by playing Cadbury’s first ever-interactive outdoor game called Splat the Egg.

Is this the future of advertising – every lamp post and bus shelter calling out to be stroked, touched or hit? 🙂

For those who wont have the chance to experience the real thing…you can have a go at the online version…

eggscape

Flyvertising!!!

Trust the Germans to come up with some real new age ideas…Jung von Matt an advertising agency from Germany just re-defined advertising for their client Eichborn. 😎

At the recent Frankfurt book convention they attached banners to 200 flies and set them loose to do their jobs as miniature sky ads around the convention center. Thus inventing Flyvertising or as they would call it in German…Fliegenbanner. 😆

The weight of the banner itself, attached with a string and some sticky stuff that allowed it to eventually fall off without harming the fly, was so that the fly could fly with it, but not very high and they kept landing on visitors.

Road Safety: Bleeding Billboard

An impressive device was concocted by Colenso BBDO to demonstrate to drivers that vigilance is needed when it rains. The special billboards were installed on the roadsides in Papakura District, New Zealand.

When it began to rain these billboards started bleeding profusely.

Bleeding BillboardBleeding Billboard

A fairly violent but successful approach to drive home the message…”Rain changes everything. Adjust speed to conditions on the road”.

The device can be seen more closely in the video here:

Toyota Prius iPhone app

Everyday we are seeing more and more brands using a mix of digital and traditional advertising to create unique marketing strategies.

Today we see Saatchi & Saatchi LA and appssavvy coming up with a unique idea for the Toyota Prius.

pirus

Together they have created a free Prius iPhone app that the users can use to draw into the environment of the Prius…and if standing in front of the Reuters digital billboard in Times Square they could even see it getting replicated live on the billboard.

The billboard was available from Oct 26th to Oct 28th

Other than drawing, the consumers can also take a tour of the Prius, interact with a print ad campaign and play a game.

Augmented future beyond just mobiles

Few days back I wrote about Augmented Reality (AR) and how it was being used by various brands in their campaigns.

Today I have come across some exciting examples of Augmented Reality which have little to do with mobile location awareness! These implementations give a whole new dimension to what more can be done in this field.

Eye Pet

The Eye Pet is a virtual critter that users can interact with through a webcam and is currently expected to be released for the Sony PS3 game system soon.

Demo:

Sony PS3 Version with 3D menus:

AR Sketch

Hand sketching is used here as a natural way for creating Augmented Reality mechanical experiments. The user can sketch experiments and watch them simulated in 3D.

AR on natural shapes uses a real time shape recognition and pose estimation system.

So get ready for a future that is going to be all about ready to browse and interact with data on top of the physical world, through webcams, mobile phones and AR glasses.

A future where such experiences are mainstream is fast approaching. 😎

I Want an iPhone

David Pogue, a New York Times technology columnist and former Broadway musical conductor, has sung “I Want an iPhone” to the tune of “I Did it My Way”.

It’s one of the coolest tributes I have seen to Apple! 😎

1000 mobile phones. 2000 texts. One song.

To create a viral video these days, you need to do something great and unique. Vodafone NZ hired a production team to orchestrate cellphones into “playing” Tchaikovsky’s 1812 overture.

This was done using 1000 phones and 53 different ringtone alerts, synchronized to recreate the classical piece.

If you like the resulting tune, you can download it to your computer, as well as the 53 ringtones used to create it, from the Vodafone NZ site.

Social Media Happiness

In a first of it’s kind undertaking, we are seeing Coca Cola using social media marketing and a travel campaign to tap into regular people to be their “Happiness Ambassadors” and travel the world for the whole of 2010 and document their entire quest via blog posts, tweets, YouTube videos, TwitPics, and other social media mentions.

Currently their is a contest in progress to shortlist the brand ambassadors whose mission will be to find happiness in the 206 different countries that sell Coca-Cola products across the world.

Expedition-206

The winning three-person team will begin their journey on January 1, 2010 and attempt to travel more than 150,000 miles in 365 days, visiting each of the 206 countries where Coca-Cola is sold. Their duty will be to engage with local denizens and uncover what makes them happy. After which they are to share their experiences online, and complete tasks in each country as determined by online voters.

Droid vs iPhone

Droid is Verizon’s new google android phone…it’s dubbed as the iPhone killer…

new_iphone

Verizon in their ad for the Droid attacked the iPhone…

What they forgot was that the iPhone fans are the ultimate loyalists… 😆

Additionally it’s rumored that we will soon see the Google branded gPhone…with the mobile handset competition heating up…I can hardly wait to see and know more about iPhone 4G… 😎